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Bed Bath

Fail

The top 5 products take 100% of clicks, so Bed Bath is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$99K/yr18K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Bed Bath against its category

The dotted line is the Health & Household average. Past it, Bed Bath is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Bed Bath 18K times last year and spent an estimated $99K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
18.4%
Market size, estimated
$99Ka year
Peak month
August3.2× the quietest month
Top search term
nurture bathing wipes12K searches a year

02 · Price

A sale here is worth $29.45.

Listings sell for $29.45 on average, from $20.40 to $45.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $29.45 that is $22K to $29K a year per listing.

Average price
$29.45inside the $15 to $100 sweet spot
Price range
$20.40–$45.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Bathroom Safety, Aids & Accessories. It carries 11,552 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Bathroom Safety, Aids & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,552per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bed Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Bed Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Bed Bath

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Moist/Dry”
0.7%of orders come back
“Too dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bed Bath questions

Answered from the same tracked data.