Bear Claw Back Scratcher
FailShoppers spend an estimated $48K a year here, so Bear Claw Back Scratcher is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $48K/yr54K searches / yr
- 90-day growth
- +41.0%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 24 sellers
Flapen Score
Bear Claw Back Scratcher against its category
The dotted line is the Health & Household average. Past it, Bear Claw Back Scratcher is stronger. Inside it, weaker.
Market
The Bear Claw Back Scratcher market on Amazon at a glance
Shoppers on Amazon United States searched for Bear Claw Back Scratcher 54K times last year and spent an estimated $48K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +41.0%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $48Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- bear claw back scratcher39K searches a year
02 · Price
A sale here is worth $8.63.
Listings sell for $8.63 on average, from $3.38 to $24.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.63 that is $4K to $6K a year per listing.
- Average price
- $8.63under the $15 to $100 sweet spot
- Price range
- $3.38–$24.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,732 within Massage Tools. It carries 10,700 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4,732in Massage Tools
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 10,700per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bear Claw Back Scratcher products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Plazuria (4-Pack) Extendable Back Scratchers - Metal Claws with Telescopic Rubber Handles - Stocking Stuffers for Men Women Kids
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 28,564
- Age
- 7y ago

WOVTE Bear Claw Extendable Back Scratcher for Men Women
- Price
- $4.85
- Rating
- 4.6/5
- Reviews
- 36,130
- Age
- 10y ago

HOFASON 6 Pack Back Scratcher Fathers Day Dad Gifts White Elephant Gifts for Adults Stocking Stuffers for Men Women Teens Prizes for Adults (Muti)
- Price
- $7.33
- Rating
- 4.6/5
- Reviews
- 1,316
- Age
- 7y ago

Bear Claw Back Scratcher w Cushion Grip Extendable Telescopic Arm
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 14y ago

4 Piece Set D.M. Merchandising Back Scratcher Bear Claw 22
- Price
- $19.43
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 13y ago
Trending
estimated 90-day click momentum
HOFASON 6pcs Back Scratcher Extendable Metal Bear Claw Back Scratcher Fathers Day Dad Gifts Small Bulk Gift Stocking Stuffers for Men Women Adults Teens White Elephant Gag Gifts
- Price
- $4.89
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago

WOVTE 2Pack Extendable Bear Claw Back Scratcher for Men Women
- Price
- $6.07
- Rating
- 4.6/5
- Reviews
- 36,130
- Age
- 9mo ago

ZMOIVOK 6 Pcs Back Scratcher Extendable Metal Bear Claws Back Scratchers
- Price
- $4.13
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 7mo ago

Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles Extendable Back Massager Tool with Beautiful Box Stocking Stuffers for Men Women Christmas Presents(Black)
- Price
- $6.11
- Rating
- 4.5/5
- Reviews
- 7,739
- Age
- 3y ago

ZMOIVOK 2 Pcs Back Scratcher Extendable Metal Bear Claws Back Scratchers
- Price
- $3.38
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 8mo ago
Newest
by launch date
ZMOIVOK 6 Pcs Back Scratcher Extendable Metal Bear Claws Back Scratchers
- Price
- $4.13
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 7mo ago

ZMOIVOK 2 Pcs Back Scratcher Extendable Metal Bear Claws Back Scratchers
- Price
- $3.38
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 8mo ago

WOVTE 2Pack Extendable Bear Claw Back Scratcher for Men Women
- Price
- $6.07
- Rating
- 4.6/5
- Reviews
- 36,130
- Age
- 9mo ago

HOFASON 6pcs Back Scratcher Extendable Metal Bear Claw Back Scratcher Fathers Day Dad Gifts Small Bulk Gift Stocking Stuffers for Men Women Adults Teens White Elephant Gag Gifts
- Price
- $4.89
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago

Bearback Back Scratcher for Men & Women - Long Reach Folding Handle Skin-Safe Bristles - Extendable Portable Easy to Clean - Designed by a USA Small Business
- Price
- $24.40
- Rating
- 4.5/5
- Reviews
- 5,599
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
9%
- Plazuria30%
- WOVTE25%
- HOFASON15%
- DM Merchandising12%
- ZMOIVOK5%
- Yeipis4%
- Open — no brand owns it (3 brands, 9%)
Demand
Bear Claw Back Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Bear Claw Back Scratcher search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bear claw back scratcher39K/yr
- bear back scratcher6K/yr
- claw back scratcher4K/yr
- bear claw back scratcher extendable3K/yr
- bear claw back scratchers2K/yr
Reviews and returns
What reviews say buyers love and hate about Bear Claw Back Scratcher
We read the reviews and the return reasons for every product selling here.
“Broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bear Claw Back Scratcher questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









