Beach Napkins

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+97.2%

Conversion, latest week

3.5%

Market size, estimated

$102Ka year

Peak month

July4.0× the quietest month

Top search term

coastal napkins35K searches a year

Listings sell for $11.23 on average, from $5.85 to $25.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $11.23 that is $0 to $1K a year per listing.

Average price

$11.23under the $15 to $100 sweet spot

Price range

$5.85–$25.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #447 within Disposable Napkins. It carries 122 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

8.3%

Average rank

#447in Disposable Napkins

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

122per listing

Listings tracked

69

32 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months