bcaa capsules
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$9.10–$65.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$116K$116K/yr · 52K searches
Review moat
Bad4,413.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bcaa capsules is a $116K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bcaa capsules market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $113K–$135K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #312
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
530
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Nutricost40%
- Optimum Nutrition28%
- Pure Encapsulations9%
- Vitamatic6%
- BulkSupplements5%
- Amazing Nutrition3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -11.3% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 1.5×
Top bcaa capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost BCAA 1000mg 500 Capsules (250 Serv) 2:1:1 Branched Chain Amino Acids (500mg of L-Leucine 250mg of L-Isoleucine and L-Valine)
Nutricost$21.714.7★2,434 rev
Optimum Nutrition Instantized BCAA Capsules Keto Friendly Branched Chain Essential Amino Acids 1000mg 60 Count
Optimum Nutrition$9.714.6★17,296 rev
Optimum Nutrition Instantized BCAA Branched Chain Essential Amino Acids Capsules 1000mg 200 Count
Optimum Nutrition$21.344.6★17,296 rev
Optimum Nutrition Instantized BCAA Capsules Keto Friendly Branched Chain Essential Amino Acids 1000mg 400 Count
Optimum Nutrition$36.364.6★17,296 rev
Vitamatic BCAA 1000 mg Per Serving (2:1:1) | 250 Veg Capsules | Branched Chain Amino Acid Supplement | Non-GMO | Made in USA
Vitamatic$10.014.8★39 rev
Newest
by launch dateVitamatic BCAA 1000 mg Per Serving (2:1:1) | 250 Veg Capsules | Branched Chain Amino Acid Supplement | Non-GMO | Made in USA
Vitamatic$10.0139 rev
Amazing Formulas BCAA 2:1:1 1000 Mg Per Serving | Capsules | Branched Chain Amino Acids Supplement | Non-GMO | Gluten-Free | Made in USA (250 Count Pack of 1)
Amazing Nutrition$14.0438 rev
BulkSupplements.com BCAA 2:1:1 Capsules - Branched Chain Amino Acids BCAA Supplements BCAA Capsules BCAA Pills - Gluten Free 240 Capsules (Pack of 1)
BulkSupplements$18.18138 rev
Carlyle BCAA Capsules | 2000mg | 400 Powder Pills
Carlyle$25.94583 rev
Whole Foods Market BCAA Complex 60 Count
Whole Foods Market$9.1098 rev
Trending
90-day click momentumVitamatic BCAA 1000 mg Per Serving (2:1:1) | 250 Veg Capsules | Branched Chain Amino Acid Supplement | Non-GMO | Made in USA
Vitamatic$10.014.8★
Amazing Formulas BCAA 2:1:1 1000 Mg Per Serving | Capsules | Branched Chain Amino Acids Supplement | Non-GMO | Gluten-Free | Made in USA (250 Count Pack of 1)
Amazing Nutrition$14.044.4★
Pure Encapsulations BCAA Capsules | Hypoallergenic Supplement to Support Muscle Function During Exercise* | 250 Capsules
Pure Encapsulations$65.264.6★
Pure Encapsulations BCAA Capsules | Hypoallergenic Supplement to Support Muscle Function During Exercise* | 90 Capsules
Pure Encapsulations$28.324.6★
Life Extension Branched Chain Amino Acids (BCAAs) leucine isoleucine valine Promotes Muscle Recovery After Exercise Gluten-Free Non-GMO 90 Capsules
Life Extension$13.894.6★
What buyers say about bcaa capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Overall a trusted brand”
“Great value”
“something I always appreciate with supplements”
“Good supplement”
“I'm happy to add them to my program for more consistent dosing”
“These are easy to take with a glass of water”
“Easy to use”
“Really works”
“Im noticing less muscle soreness the day after training”
“They did not upset my stomach”
What buyers complain about
“have no taste”
“its in pill form they cant fit that much in pills”
“They smell funny”
“My energy isn't showing a drastic improvement”
“cant verify purity or exact ingredient quality”
“No flavour”
“Not effective”
“Just an average bcaa supplement”
“Average”
“The capsules are on the larger side”
Top return reasons
Common questions
- Is bcaa capsules profitable to sell on Amazon United States?
- The niche generates $116K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the bcaa capsules niche?
- 10 brands and 530 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bcaa capsules?
- Top complaints mined from reviews: Taste-Overall, Dosage, Smell. The return rate is 0.0%.
- When does demand for bcaa capsules peak?
- Demand peaks in Aug–Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the bcaa capsules niche?
- Listings span $9.10–$65.26; the average listing price is $22.50 (sweet spot $15–$100). The average incumbent carries 4,413 reviews — the moat a new listing must climb.