Is bcaa profitable to sell on Amazon United States?

The niche generates $7.7M/yr across 80 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the bcaa niche?

34 brands and 120 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in bcaa?

Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.

When does demand for bcaa peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the bcaa niche?

Listings span $5.31–$57.21; the average listing price is $27.74 (sweet spot $15–$100). The average incumbent carries 4,362 reviews — the moat a new listing must climb.

bcaa

Worth a look

Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$7.7M

$7.7M/yr · 3.7M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.74

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$5.31–$57.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,361.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bcaa is a $7.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Worth a look — 70/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

bcaa market data

Units sold / yr: 250K–300K; avg 3,000–4,000/product
Revenue / yr: $6.9M–$8.3M; units × avg price
Conversion rate: 7.5%
Avg BSR: #150
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

120

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

29%

Top 20: 61%

Open market

29%

Xtend27%
Nutricost13%
Optimum Nutrition12%
BodyHealth7%
THORNE6%
Double Wood Supplements6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top bcaa search terms

bcaa865K/yr -13.0%6.4% conv.
amino acids760K/yr -8.3%4.8% conv.
bcaa powder425K/yr -13.5%5.9% conv.
amino acids supplement290K/yr -7.2%5.1% conv.
bcaas amino acids229K/yr -10.5%5.9% conv.
xtend bcaa powder137K/yr +7.1%11.1% conv.
amino acid nutritional supplements105K/yr -16.0%2.5% conv.
bcaas107K/yr -9.7%5.4% conv.
amino91K/yr +11.3%3.6% conv.
post workout recovery powder99K/yr -13.2%2.5% conv.

All search terms

Top bcaa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XTEND Sport BCAA Powder Blue Raspberry Ice - Electrolyte Powder for Recovery & Hydration with Amino Acids - 30 Servings

Xtend$20.244.6★14,753 rev

Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink with Electrolytes Watermelon Explosion 30 Servings

Xtend$22.074.5★13,353 rev

BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine

BodyHealth$44.694.5★3,615 rev

Essential Amino Acids - 1 Gram Per Serving Powder Blend of All 9 Essential Aminos (EAA) and All Branched-Chain Aminos (BCAAs) (Leucine Isoleucine Valine) 225 Capsules Gluten Free by Double Wood

Double Wood Supplements$18.764.6★7,537 rev

THORNE - Amino Complex - Clinically-Validated EAA and BCAA Powder for Pre or Post-Workout - Promotes Lean Muscle Mass & Exercise Recovery* - Berry - NSF Certified for Sport - Dairy-Free - 30 Servings

THORNE$50.274.2★2,012 rev

Newest

by launch date

GHOST BCAA Powder Amino Acids Supplement Sour Strips - 30 Servings - Sugar-Free Intra Post & Pre Workout Amino Powder & Recovery Drink 7G BCAA

GHOST$26.85815 rev

10mo ago

Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink Airheads Xtreme Rainbow Berry 30 Servings

Xtend$24.36201 rev

1y ago

Clean Nutraceuticals Amino Acids Supplement L-Lysine L-Threonine L-Leucine Isoleucine Valine L-Histidine L-Tryptophan L-Methionine L-Arginine L-Cysteine L-Glutamine L-Serine Aspartic Acid

Clean Nutraceuticals$28.21870 rev

2y ago

Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids

Nutricost$18.69713 rev

3y ago

BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine

BodyHealth$44.693,615 rev

4y ago

What buyers say about bcaa

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Taste is strong”

Quality-Overall12%

“the quality feels solid”

Flavor11%

“the orange flavor is good”

Energy Level6%

“Great energy”

Nutritional Content4%

“Decent supplement”

Muscle Pain Relief4%

“true to be effective for great muscle recovery”

Value For Money3%

“Good price”

Solubility3%

“Dissolves easily in water”

Advertised Vs Actual Product3%

“As advertised”

Vitamin3%

“its the perfect multi supplement/vitamin in one”

What buyers complain about

Taste-Overall28%

“Chemical taste”

Flavor9%

“Absolutely disgusting flavor”

Smell5%

“Smells terrible”

Sweetness4%

“not as sweet”

Value For Money4%

“Not worth the price”

Nutritional Content2%

“you're probably missing some of these nutrients”

Ingredients-Overall2%

“Contains lots of artificial ingredients”

Side Effects2%

“Strange side effects and ineffective”

Bitter2%

“Terribly bitter”

Solubility2%

“It doesn't mix well”

Top return reasons

Taste-Overall33%

Flavor11%

Functionality-Overall9%

Advertised Vs Actual Product8%

Ingredients-Overall6%

Ease Of Chewing/Swallowing4%

Smell3%

Regulates Digestion3%