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Bcaa

Bcaa shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

70
Worth a look

Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49

Market size 100Growth 21Conversion 77Competition 86Returns 100Price range 80Avg price 95Brand share 67Review moat 25Quality gap 45
This niche Category average · 14,768 niches

Is Bcaa profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bcaa is a $7.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Worth a look — 70/100.

Bcaa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.3% over the last 90 days and 7.5% of searches end in a purchase.

$7.7M

revenue / yr

Units sold / yr300K
Search volume / yr-8.3%3.7M
Conversion rate7.5%
Avg price$27.74

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers34 · 120
Top-5 product click share29%
Open market35%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 80 products

Sponsored placement90%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews4,362

Top Bcaa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$153K$306K$459K$612K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

120

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

29%

Top 20: 61%

Open market

29%

  • Xtend27%
  • Nutricost13%
  • Optimum Nutrition12%
  • BodyHealth7%
  • THORNE6%
  • Double Wood Supplements6%

Bcaa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR7.5%Products80Brands34Top 5 Brands65%OOS Rate0.0%Rating4.5★Reviews4,362Avg BSR#150
100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Bcaa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bcaa865K/yr
  • amino acids760K/yr
  • bcaa powder425K/yr
  • amino acids supplement290K/yr
  • bcaas amino acids229K/yr
  • xtend bcaa powder137K/yr
  • amino acid nutritional supplements105K/yr
  • bcaas107K/yr
  • amino91K/yr
  • post workout recovery powder99K/yr

What reviews say buyers love and hate about Bcaa

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Taste-Overall19%

Taste is strong

Quality-Overall12%

the quality feels solid

Flavor11%

the orange flavor is good

Energy Level6%

Great energy

Nutritional Content4%

Decent supplement

What buyers complain about

60% of reviews
Taste-Overall28%

Chemical taste

Flavor9%

Absolutely disgusting flavor

Smell5%

Smells terrible

Sweetness4%

not as sweet

Value For Money4%

Not worth the price

Bcaa return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
33%
2Flavor
11%
3Functionality-Overall
9%
4Advertised Vs Actual Product
8%
5Ingredients-Overall
6%

Common Bcaa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bcaa 70/100 on Amazon United States — Worth a look. The niche generates $7.7M/yr across 80 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -8.3% over the last 90 days.
Search demand for Bcaa on Amazon United States peaks in Feb, where the busiest month runs 1.6× the quietest.