Bay Leaf Oil
FailDemand is soft, at -36.3% this quarter, so Bay Leaf Oil is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $31K/yr47K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 18 sellers
Flapen Score
Bay Leaf Oil against its category
The dotted line is the Health & Household average. Past it, Bay Leaf Oil is stronger. Inside it, weaker.
Market
The Bay Leaf Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Bay Leaf Oil 47K times last year and spent an estimated $31K. The top 5 brands take 67% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $31Ka year
- Top search term
- bay leaf oil20K searches a year
02 · Price
A sale here is worth $12.98.
Listings sell for $12.98 on average, from $2.28 to $26.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.98 that is $1K to $3K a year per listing.
- Average price
- $12.98under the $15 to $100 sweet spot
- Price range
- $2.28–$26.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #628 within Aromatherapy. It carries 255 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 15.4%
- Average rank
- #628in Aromatherapy
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 255per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bay Leaf Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100% Pure Bay Leaf Essential Oil - 0.34 Fl Oz - Bay Leaf Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $11.05
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 8y ago

Gya Labs USDA Certified Organic Bay Leaf Essential Oil for Massages Skin Hair Diffuser Aromatherapy DIY Candle Making Scents - 0.34 Fl Oz
- Price
- $12.44
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 5y ago

Sun Essential Oils 4 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance
- Price
- $19.25
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 11y ago

Sun Essential Oils 2 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 11y ago

Essences Bulgaria Organic Bay Leaf Essential Oil 1/3 Fl Oz | 10ml | Laurus nobilis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Owned Farm | Steam-Distilled | Non-GMO | Vegan
- Price
- $14.70
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 4y ago
Trending
estimated 90-day click momentum
Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)
- Price
- $13.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml
- Price
- $12.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

R V Essential Pure Bay Laurel Leaf Essential Oil 5ml (0.169oz)- Laurus Nobilis (100% Pure and Natural Therapeutic Grade)
- Price
- $6.46
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 8y ago

Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)
- Price
- $26.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy
- Price
- $9.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)
- Price
- $13.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml
- Price
- $12.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy
- Price
- $9.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

Bay Leaf Essential Oil by Salenda -100% Pure Bay Laurel for Diffuser & Humidifier Massage Skin & Hair Care -0.34 Fl Oz (10 ml)
- Price
- $9.55
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)
- Price
- $26.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
18
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
27%
- Gya Labs32%
- Sun Essential Oils16%
- Essences Bulgaria7%
- Sheer Essence7%
- SALENDA6%
- H'ana6%
Demand
Bay Leaf Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.8× · 6 of 12 months tracked
Search terms
Top Bay Leaf Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bay leaf oil20K/yr
- bay leaf essential oil8K/yr
- bay oil4K/yr
- bay leaf extract5K/yr
- laurel oil3K/yr
- bay laurel essential oil3K/yr
- bay essential oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Bay Leaf Oil
We read the reviews and the return reasons for every product selling here.
“leaves all broken in small pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bay Leaf Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









