Is bay leaf oil profitable to sell on Amazon United States?

The niche generates $31K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (44/100).

How competitive is the bay leaf oil niche?

17 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in bay leaf oil?

Top complaints mined from reviews: Chunk/Clump/Collection, Powdered/Crumbled, Smell. The return rate is 0.2%.

What does it cost to enter the bay leaf oil niche?

Listings span $2.28–$26.86; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.

bay leaf oil

Skip it

Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great255.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.98

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$2.28–$26.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 47K searches

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bay leaf oil is a $31K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bay leaf oil market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $32K–$39K; units × avg price
Conversion rate: 5.1%
Avg BSR: #628
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 15.4%
Avg brand age: 70 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

27%

Gya Labs32%
Sun Essential Oils16%
Essences Bulgaria7%
Sheer Essence7%
SALENDA6%
H'ana6%

Demand

Weekly Amazon search volume, last 27 weeks — -36.3% search growth over the last 90 days.

Open Trend

Top bay leaf oil search terms

bay leaf oil20K/yr -36.4%6.0% conv.
bay leaf essential oil8K/yr -24.1%7.0% conv.
bay oil4K/yr -45.2%1.8% conv.
bay leaf extract5K/yr -37.5%1.4% conv.
laurel oil3K/yr -11.7%1.7% conv.
bay laurel essential oil3K/yr -35.3%11.0% conv.
bay essential oil4K/yr -54.3%7.2% conv.

All search terms

Top bay leaf oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure Bay Leaf Essential Oil - 0.34 Fl Oz - Bay Leaf Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$11.054.5★765 rev

Gya Labs USDA Certified Organic Bay Leaf Essential Oil for Massages Skin Hair Diffuser Aromatherapy DIY Candle Making Scents - 0.34 Fl Oz

Gya Labs$12.444.4★311 rev

Sun Essential Oils 4 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance

Sun Essential Oils$19.254.6★292 rev

Sun Essential Oils 2 oz Bay Essential Oil with Dropper for Diffuser Massage Therapy Scalp Care Aromatherapy Fresh Scent for Candle Lotion & Shampoo Making Room Fragrance

Sun Essential Oils$13.994.6★292 rev

Essences Bulgaria$14.704.5★442 rev

Newest

by launch date

Sz Essentials Bay Leaf Essential Oil (Laurus nobilis) 100% Pure & Steam Distilled Ritual & Magical Herb High 1 8-Cineole Content Herbaceous Spicy Aroma Therapeutic Grade Turkey (5mL)

Sz Essentials$13.670 rev

4mo ago

Nature Packaged Bay Essential Oil - Direct from Greece - Steam Distilled - Laurel for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml

Nature Packaged$12.981 rev

7mo ago

Golden Bay Bay Leaf Essential Oil 10 ml 100% Pure Aromatherapy

Golden Bay$9.907 rev

10mo ago

Bay Leaf Essential Oil by Salenda -100% Pure Bay Laurel for Diffuser & Humidifier Massage Skin & Hair Care -0.34 Fl Oz (10 ml)

SALENDA$9.5521 rev

1y ago

Greenwood Essential Pure Bay Laurel Leaf Essential Oil (Laurus nobilis) with Glass Dropper Steam Distilled 120ml (4 oz)

Greenwood Essential$26.861 rev

1y ago

What buyers say about bay leaf oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent quality with a fresh aroma”

Smell16%

“Nice smell”

Flavor13%

“Good flavor”

Value For Money11%

“Good price”

Freshness7%

“Fresh and flavorful”

Advertised Vs Actual Product6%

“As Described”

Efficiency5%

“It works really well for me”

Taste-Overall4%

“Tasty”

Health Benefits-Overall3%

“Big healthy leaves”

Baking3%

“Good in my homemade soups”

What buyers complain about

Chunk/Clump/Collection16%

“leaves all broken in small pieces”

Powdered/Crumbled11%

“All the rest are crushed”

Smell7%

“rather unpleasant scent”

Size-Overall7%

“Smaller bottle and the eye dropper doesnt fit the bottle”

Advertised Vs Actual Product5%

“Did not come with eye dropper as advertised”

Quality-Overall5%

“The problem is the product”

Durability5%

“This stuff didn't even last me a week”

Moist/Dry5%

“Dry and broken into small pieces”

Value For Money5%

“Price high”

Color4%

“Not very green”

Top return reasons

Smell32%

Advertised Vs Actual Product18%

Size-Overall14%

Skin Health14%

Instructions/User Manual/Troubleshooting7%

Value For Money7%

Quality-Overall4%

Vegan/Organic4%

Common questions

Is bay leaf oil profitable to sell on Amazon United States?: The niche generates $31K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (44/100).
How competitive is the bay leaf oil niche?: 17 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in bay leaf oil?: Top complaints mined from reviews: Chunk/Clump/Collection, Powdered/Crumbled, Smell. The return rate is 0.2%.
What does it cost to enter the bay leaf oil niche?: Listings span $2.28–$26.86; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.