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Bausch & Lomb

Maybe

Buyers convert on 19.3% of searches. But the top 5 brands take 100% of clicks, so Bausch & Lomb is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$852K/yr278K searches / yr
90-day growth
+171.3%search demand this quarter
Competition
85%top-5 click share · 3 brands · 41 sellers

Flapen Score

Bausch & Lomb against its category

The dotted line is the Health & Household average. Past it, Bausch & Lomb is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bausch & Lomb market on Amazon at a glance

Shoppers on Amazon United States searched for Bausch & Lomb 278K times last year and spent an estimated $852K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 19.3% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.3% of those searches ended in a purchase. Searches in the last 90 days moved +171.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $852K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+171.3%
Conversion, latest week
19.3%
Market size, estimated
$852Ka year
Peak month
June5.2× the quietest month
Top search term
boston simplus129K searches a year

02 · Price

A sale here is worth $15.88.

Listings sell for $15.88 on average, from $8.91 to $26.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.88 that is $95K to $127K a year per listing.

Average price
$15.88inside the $15 to $100 sweet spot
Price range
$8.91–$26.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$95K–$127K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #55 within Vision. It carries 2,820 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#55in Vision
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,820per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Bausch & Lomb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Bausch & Lomb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Bausch & Lomb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boston simplus129K/yr
  • boston simplus multi-action solution53K/yr
  • boston simplus contact lens solution11K/yr
  • bausch and lomb23K/yr
  • simplus10K/yr
  • bausch and lomb sight savers13K/yr
  • sight savers lens wipes8K/yr
  • bausch12K/yr
  • boston simplus solution3K/yr
  • sight savers5K/yr

Reviews and returns

What reviews say buyers love and hate about Bausch & Lomb

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“Dried out”
A buyer, on “Moist/Dry”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bausch & Lomb questions

Answered from the same tracked data.