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59

bausch & lomb

Launch it

A $852K/yr market growing +171.3% this quarter with returns at 0.3% — clears our launch bar.

Market size 75Growth 97Conversion 100Competition 12Returns 99Price range 66Avg price 77Brand share 0Review moat 37Quality gap 24

Conversion

Incredible19.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+171.3%

90-day search growth — must beat 0% to launch

Avg price

Great$15.88

avg listing price — sweet spot $15–$100

Market size

Great$852K

$852K/yr · 278K searches

Price range

Good$8.91–$26.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,820

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bausch & lomb is a $852K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bausch & lomb market data

Units sold / yr
60K–80K
avg 6,000–8,000/product
Revenue / yr
$953K–$1.3M
units × avg price
Conversion rate
19.3%
Avg BSR
#55
Page quality
0%
Prime
89%
Sponsored
56%
Out of stock
6.0%
Avg brand age
80 months
Avg seller age
152 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Boston84%
  • Bausch + Lomb13%
  • Tangible4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +171.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Top bausch & lomb search terms

  • boston simplus129K/yr
  • boston simplus multi-action solution53K/yr
  • boston simplus contact lens solution11K/yr
  • bausch and lomb23K/yr
  • simplus10K/yr
  • bausch and lomb sight savers13K/yr
  • sight savers lens wipes8K/yr
  • bausch12K/yr
  • boston simplus solution3K/yr
  • sight savers5K/yr
All search terms

Top bausch & lomb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$128K30%$256K45%$384K60%$511K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about bausch & lomb

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Quality and easy access to buy”

Lenses15%

“It cleans so well that I can keep my lenses for a few years”

Ease Of Cleaning15%

“still cleans well”

Value For Money9%

“good value for the money”

Size-Overall7%

“This bottle fits well in my bag”

Advertised Vs Actual Product6%

“As advertised”

Eye-Hygiene5%

“These clean eyeglasses so clear and dust free”

Efficiency4%

“Cleans my hard contacts well”

Comfort-Overall3%

“they are very comfortable”

Ease Of Use3%

“Easy to use”

What buyers complain about

Moist/Dry28%

“Dried out”

Value For Money17%

“Price would be less then also”

Advertised Vs Actual Product9%

“false advertising”

Lenses8%

“not good for coated lenses per my optometrist”

Size-Overall5%

“This size isnt big enough”

Ease Of Cleaning5%

“doesn't clean well enough for me”

Allergies3%

“I think I was beginning to have a sensitivity to the product too”

Design-Overall3%

“Please redesign outer rapper”

Quality-Overall3%

“Quality control issue”

Certifications3%

“is not FSA/HSA eligible anymore”

Top return reasons

Lenses33%
Size-Overall13%
Advertised Vs Actual Product11%
Value For Money9%
Leak-Proof7%
Functionality-Overall5%
Product Condition4%
Compatibility-Overall2%
Moist/Dry2%
Ease Of Cleaning2%

Common questions

Is bausch & lomb profitable to sell on Amazon United States?
The niche generates $852K/yr across 9 tracked products. 90-day search growth is +171.3%. Flapen's verdict: Launch it (59/100).
How competitive is the bausch & lomb niche?
3 brands and 41 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bausch & lomb?
Top complaints mined from reviews: Moist/Dry, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for bausch & lomb peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
What does it cost to enter the bausch & lomb niche?
Listings span $8.91–$26.84; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 2,820 reviews — the moat a new listing must climb.