Is bausch and lomb eye drops profitable to sell on Amazon United States?

The niche generates $271K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).

How competitive is the bausch and lomb eye drops niche?

6 brands and 59 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bausch and lomb eye drops?

Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.0%.

When does demand for bausch and lomb eye drops peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bausch and lomb eye drops niche?

Listings span $7.00–$20.46; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 10,008 reviews — the moat a new listing must climb.

bausch and lomb eye drops

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.73

avg listing price — sweet spot $15–$100

Market size

Okay$271K

$271K/yr · 172K searches

Price range

Okay$7.00–$20.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,007.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bausch and lomb eye drops is a $271K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bausch and lomb eye drops market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $343K–$412K; units × avg price
Conversion rate: 11.5%
Avg BSR: #403
Page quality: 0%
Prime: 93%
Sponsored: 73%
Out of stock: 6.2%
Avg brand age: 103 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Soothe53%
Bausch + Lomb28%
Opcon-A9%
LUMIFY4%
Biotrue3%
BLINK3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bausch and lomb eye drops search terms

bausch and lomb eye drops65K/yr -9.8%9.7% conv.
soothe xp eye drops31K/yr -19.8%21.0% conv.
soothe xp14K/yr +31.0%12.0% conv.
bausch and lomb dry eye drops17K/yr -34.4%7.3% conv.
soothe xp eye drops preservative free11K/yr -16.3%10.6% conv.
bausch and lomb advanced eye relief6K/yr +104.3%7.0% conv.
soothe xp eye drops for dry eyes4K/yr +11.7%4.9% conv.
soothe xp dry eye drops preservative free3K/yr +34.3%0.5% conv.
eye drops bausch and lomb3K/yr +41.2%10.5% conv.
bosch and lomb eye drops4K/yr -13.3%15.9% conv.

All search terms

Top bausch and lomb eye drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soothe XP Eye Drops for Dry Eye Symptoms Xtra Protection Lubricating Eye Drops Restores Moisture Relieves Irritation and Protects Against Tear Loss Advanced Dry Eye Therapy 0.5 Fl Oz (Pack of 2)

Soothe$16.344.6★3,364 rev

Soothe XP Eye Drops for Dry Eye Symptoms Xtra Protection Lubricating Eye Drops Restores Moisture Relieves Irritation and Protects Against Tear Loss Advanced Dry Eye Therapy 0.5 Fl Oz

Soothe$8.214.5★2,843 rev

Opcon-A Allergy Eye Drops Antihistamine and Redness Relief for Itchy Red Eyes Soothes Irritation from Pollen Ragweed Grass Animal Hair and Dander Clinically Proven Formula 0.5 Fl Oz (Pack of 2)

Opcon-A$10.364.7★20,841 rev

Bausch + Lomb Advanced Eye Relief Olopatadine 0.2% Antihistamine Eye Drops for Eye Allergy Itch Relief Once-Daily Prescription Strength 16-Hour Relief 0.12 Fl Oz

Bausch + Lomb$14.924.6★586 rev

Bausch + Lomb Advanced Eye Relief Maximum Redness Reliever and Lubricant Eye Drops Soothes Burning & Irritated Dry Eyes Moisturizes & Comforts 0.5 Fl Oz (Pack of 6)

Bausch + Lomb$20.464.3★981 rev

Newest

by launch date

Bausch + Lomb Advanced Eye Relief Lubricant Drops from for Dry Eyes & Redness Relief 0.5 Fl Oz (15 mL)

Bausch + Lomb$7.00110 rev

8mo ago

Bausch + Lomb Advanced Eye Relief Olopatadine 0.2% Antihistamine Eye Drops for Eye Allergy Itch Relief Once-Daily Prescription Strength 16-Hour Relief 0.12 Fl Oz

Bausch + Lomb$14.92586 rev

1y ago

BLINK Triple Care Eye Drops for Dry Eyes Lubricant Eye Drops Soothing for Moderate to Severe Dry Eyes with Hyaluronate Reduces Discomfort Long-Lasting Hydration 0.34 Fl Oz

BLINK$13.205,896 rev

3y ago

Biotrue Hydration Boost Preservative-Free Eye Drops for Dry Eyes Instantly Moisturizes Rehydrates Contact Lens Friendly Refresh & Relieve Eye Irritation 0.33 FL Oz (Pack of 2)

Biotrue$19.1514,559 rev

5y ago

Biotrue Hydration Boost Preservative-Free Eye Drops for Dry Eyes Instantly Moisturizes Rehydrates Contact Lens Friendly Refresh & Relieve Eye Irritation 0.33 FL Oz (Pack of 1)

Biotrue$12.0114,559 rev

5y ago

What buyers say about bausch and lomb eye drops

What buyers praise and complain about, mined from review topics.

What buyers love

Eye-Hygiene27%

“Best eye drops”

Moist/Dry9%

“Adds moisture”

Efficiency9%

“WORKS WELL”

Value For Money9%

“Good Value”

Quality-Overall8%

“Good Quality Drops”

Allergies5%

“Great allergy relief”

Advertised Vs Actual Product4%

“Exactly as advertised”

Ease Of Use2%

“Easy to use”

Itch Relief2%

“This really helps with the itching”

Brightness/Shine/Glow2%

“Bright Eyes”

What buyers complain about

Allergies12%

“itchy or red eyes”

Value For Money11%

“Too expensive”

Moist/Dry8%

“I have severe dry eyes”

Functionality-Overall7%

“Does not work well”

Ease Of Use6%

“More difficult to squeeze”

Pain Relief-Overall3%

“it caused a terrible pain”

Size-Overall3%

“Size is off”

Advertised Vs Actual Product2%

“Not as advertised”

Side Effects2%

“serious side effects”

Dispensing Mechanism2%

“the dispenser is difficult to use”

Top return reasons

Advertised Vs Actual Product84%

Value For Money4%

Functionality-Overall3%

Moist/Dry2%

Ingredients-Overall1%

Visibility1%

Lubrication1%

Adhesion/Stickiness1%

Shape/Style1%

Itch Relief1%

Common questions

Is bausch and lomb eye drops profitable to sell on Amazon United States?: The niche generates $271K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
How competitive is the bausch and lomb eye drops niche?: 6 brands and 59 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in bausch and lomb eye drops?: Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.0%.
When does demand for bausch and lomb eye drops peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the bausch and lomb eye drops niche?: Listings span $7.00–$20.46; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 10,008 reviews — the moat a new listing must climb.