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Bausch and Lomb Eye Drops

Fail

The top 5 brands take 97% of clicks, so Bausch and Lomb Eye Drops is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$271K/yr172K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
69%top-5 click share · 6 brands · 59 sellers

Flapen Score

Bausch and Lomb Eye Drops against its category

The dotted line is the Health & Household average. Past it, Bausch and Lomb Eye Drops is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bausch and Lomb Eye Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Bausch and Lomb Eye Drops 172K times last year and spent an estimated $271K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
11.5%
Market size, estimated
$271Ka year
Peak month
November1.4× the quietest month
Top search term
bausch and lomb eye drops65K searches a year

02 · Price

A sale here is worth $13.73.

Listings sell for $13.73 on average, from $7.00 to $20.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.73 that is $21K to $27K a year per listing.

Average price
$13.73under the $15 to $100 sweet spot
Price range
$7.00–$20.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #403 within Eye Health. It carries 10,008 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
6.2%
Average rank
#403in Eye Health
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
10,008per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
103 months

Products

Top Bausch and Lomb Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 228%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Bausch and Lomb Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bausch and Lomb Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bausch and lomb eye drops65K/yr
  • soothe xp eye drops31K/yr
  • soothe xp14K/yr
  • bausch and lomb dry eye drops17K/yr
  • soothe xp eye drops preservative free11K/yr
  • bausch and lomb advanced eye relief6K/yr
  • soothe xp eye drops for dry eyes4K/yr
  • soothe xp dry eye drops preservative free3K/yr
  • eye drops bausch and lomb3K/yr
  • bosch and lomb eye drops4K/yr

Reviews and returns

What reviews say buyers love and hate about Bausch and Lomb Eye Drops

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“itchy or red eyes”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bausch and Lomb Eye Drops questions

Answered from the same tracked data.