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Batteries Variety Pack

Maybe

Shoppers spend an estimated $23.6M a year here. But the top 5 brands take 100% of clicks, so Batteries Variety Pack is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$23.6M/yr9.8M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
55%top-5 click share · 4 brands · 117 sellers

Flapen Score

Batteries Variety Pack against its category

The dotted line is the Health & Household average. Past it, Batteries Variety Pack is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batteries Variety Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Batteries Variety Pack 9.8M times last year and spent an estimated $23.6M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 9.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.6M a year.

Searches, last 12 months
9.8M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
14.0%
Market size, estimated
$23.6Ma year
Peak month
October3.2× the quietest month
Top search term
batteries6.2M searches a year

02 · Price

A sale here is worth $17.22.

Listings sell for $17.22 on average, from $5.11 to $42.87. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $17.22 that is $1.0M to $1.4M a year per listing.

Average price
$17.22inside the $15 to $100 sweet spot
Price range
$5.11–$42.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
60,000–80,000
Revenue per listing a year
$1.0M–$1.4M
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Household Batteries. It carries 248,503 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Household Batteries
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
248,503per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Batteries Variety Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 314%
  • Brand 45%

Demand

Batteries Variety Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Batteries Variety Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batteries6.2M/yr
  • battery1.5M/yr
  • batteries variety pack617K/yr
  • household batteries129K/yr
  • amazon batteries165K/yr
  • duracell109K/yr
  • bateria95K/yr
  • energizer93K/yr
  • aa and aaa batteries combo pack102K/yr
  • duracell batteries101K/yr

Reviews and returns

What reviews say buyers love and hate about Batteries Variety Pack

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
41%of negative reviews mention “Battery Life”
0.2%of orders come back
“Low battery life”
A buyer, on “Battery Life”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Batteries Variety Pack questions

Answered from the same tracked data.