Batteries
MaybeShoppers spend an estimated $23.6M a year here. But the top 5 brands take 100% of clicks, so Batteries is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $23.6M/yr9.8M searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 117 sellers
Flapen Score
Batteries against its category
The dotted line is the Health & Household average. Past it, Batteries is stronger. Inside it, weaker.
Market
The Batteries market on Amazon at a glance
Shoppers on Amazon United States searched for Batteries 9.8M times last year and spent an estimated $23.6M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 9.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.6M a year.
- Searches, last 12 months
- 9.8M
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $23.6Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- batteries6.2M searches a year
02 · Price
A sale here is worth $17.22.
Listings sell for $17.22 on average, from $5.11 to $42.87. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $17.22 that is $1.0M to $1.4M a year per listing.
- Average price
- $17.22inside the $15 to $100 sweet spot
- Price range
- $5.11–$42.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $1.0M–$1.4M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Household Batteries. It carries 248,503 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Household Batteries
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 248,503per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Batteries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 24-Count AA & AAA High-Performance Alkaline Batteries Value Pack 12 AA and 12 AAA Batteries for Storage
- Price
- $11.86
- Rating
- 4.7/5
- Reviews
- 19,713
- Age
- 4y ago

Amazon Basics 48-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life Long-lasting No Leakage
- Price
- $14.45
- Rating
- 4.7/5
- Reviews
- 945,672
- Age
- 5y ago

Energizer AA and AAA Batteries 48 Count Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
- Price
- $26.43
- Rating
- 4.8/5
- Reviews
- 77,369
- Age
- 6y ago

Amazon Basics AAA Long-Lasting Alkaline Batteries 36-Count 1.5 Volt Reliable Performance 10-Year Shelf Life Emergency Storage
- Price
- $12.86
- Rating
- 4.7/5
- Reviews
- 673,250
- Age
- 7y ago

Energizer AA Batteries Alkaline Power 32 Count Alkaline Double A Battery Pack
- Price
- $17.10
- Rating
- 4.8/5
- Reviews
- 97,052
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Basics 20-Count Long-Lasting AAA Alkaline Batteries 1.5V 10-Year Leak-Proof Shelf Life for Remote Controls Flashlights
- Price
- $11.22
- Rating
- 4.7/5
- Reviews
- 196,998
- Age
- 5y ago

Energizer AA and AAA Batteries 48 Count Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
- Price
- $26.43
- Rating
- 4.8/5
- Reviews
- 77,369
- Age
- 6y ago

Duracell Coppertop Aaa Alkaline Batteries with Power Boost Ingredients Long-Lasting Alkaline in Re-closable Pack for Quick Access and Organized Storage 28 Count
- Price
- $22.95
- Rating
- 4.8/5
- Reviews
- 12,247
- Age
- 4y ago

Duracell Coppertop AA + AAA Batteries 56 Count (Pack of 1) Re-closable for Quick Access and Organized Storage Includes 28 Double A and 28 Triple A Batteries
- Price
- $42.71
- Rating
- 4.8/5
- Reviews
- 137,292
- Age
- 4y ago

Powermax Alkaline Batteries 24-Count Combo Pack (12 Double AA 12 Triple AAA) Ultra Long Lasting Battery for Home and Office 10-Year Shelf Life Reclosable Packaging
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago
Newest
by launch date
Powermax Alkaline Batteries 24-Count Combo Pack (12 Double AA 12 Triple AAA) Ultra Long Lasting Battery for Home and Office 10-Year Shelf Life Reclosable Packaging
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago

Energizer AA Batteries Alkaline Power 20 Count Alkaline Double A Battery Pack
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 6,928
- Age
- 1y ago

Powermax 24-Count Triple AAA Batteries Ultra Long Lasting Alkaline Battery for Home and Office 10-Year Shelf Life Reclosable Packaging
- Price
- $6.87
- Rating
- 4.7/5
- Reviews
- 37,466
- Age
- 3y ago

Powermax 24-Count AA Batteries Ultra Long Lasting Alkaline Battery 10-Year Shelf Life Reclosable Packaging
- Price
- $7.73
- Rating
- 4.6/5
- Reviews
- 41,062
- Age
- 3y ago

Duracell Coppertop AA + AAA Batteries 56 Count (Pack of 1) Re-closable for Quick Access and Organized Storage Includes 28 Double A and 28 Triple A Batteries
- Price
- $42.71
- Rating
- 4.8/5
- Reviews
- 137,292
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
117
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 94%
Open market
0%
- Amazon Basics60%
- Energizer21%
- DURACELL14%
- Powermax5%
Demand
Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Batteries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- batteries6.2M/yr
- battery1.5M/yr
- batteries variety pack617K/yr
- household batteries129K/yr
- amazon batteries165K/yr
- duracell109K/yr
- bateria95K/yr
- energizer93K/yr
- aa and aaa batteries combo pack102K/yr
- duracell batteries101K/yr
Reviews and returns
What reviews say buyers love and hate about Batteries
We read the reviews and the return reasons for every product selling here.
“Low battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Batteries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









