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Bathtub Safety Rail

Fail

An estimated 8.1% of orders come back, so Bathtub Safety Rail is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$183K/yr112K searches / yr
90-day growth
+40.0%search demand this quarter
Competition
75%top-5 click share · 11 brands · 53 sellers

Flapen Score

Bathtub Safety Rail against its category

The dotted line is the Health & Household average. Past it, Bathtub Safety Rail is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub Safety Rail market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub Safety Rail 112K times last year and spent an estimated $183K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+40.0%
Conversion, latest week
4.3%
Market size, estimated
$183Ka year
Peak month
February1.5× the quietest month
Top search term
bathtub safety rail23K searches a year

02 · Price

A sale here is worth $37.35.

Listings sell for $37.35 on average, from $29.32 to $53.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $37.35 that is $4K to $9K a year per listing.

Average price
$37.35inside the $15 to $100 sweet spot
Price range
$29.32–$53.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #299 within Bathroom Safety, Aids & Accessories. It carries 3,011 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#299in Bathroom Safety, Aids & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,011per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bathtub Safety Rail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

53

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 139%
  • Brand 230%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Bathtub Safety Rail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bathtub Safety Rail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathtub safety rail23K/yr
  • tub grab bars for side of tub16K/yr
  • bathtub grab bar over side of tub12K/yr
  • bathtub rail11K/yr
  • tub rail12K/yr
  • adjustable bathtub safety rail4K/yr
  • bathtub safety rails8K/yr
  • tub safety rail7K/yr
  • tub rail for bathtub5K/yr
  • clamp grab bars for bathtubs4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub Safety Rail

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Strength”
18%of negative reviews mention “Durability”
8.1%of orders come back
“Broke after one use”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathtub Safety Rail questions

Answered from the same tracked data.