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Bathroom Matches

Fail

The top 5 brands take 98% of clicks, so Bathroom Matches is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$151K/yr275K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
72%top-5 click share · 6 brands · 11 sellers

Flapen Score

Bathroom Matches against its category

The dotted line is the Health & Household average. Past it, Bathroom Matches is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Matches market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Matches 275K times last year and spent an estimated $151K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.8%
Market size, estimated
$151Ka year
Peak month
December1.7× the quietest month
Top search term
incense matches127K searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $8.05 to $52.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.78 that is $10K to $15K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$8.05–$52.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #412 within Lighters & Matches. It carries 609 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
33%
Out of stock, average day
0.4%
Average rank
#412in Lighters & Matches
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
609per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bathroom Matches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • The Incense Match73%
  • OPTATUM15%
  • PADMINI6%
  • Stanky Matchsticks2%
  • CHUNNIN2%
  • HomArt2%
  • Open — no brand owns it (0%)

Demand

Bathroom Matches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bathroom Matches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • incense matches127K/yr
  • vintage matchbooks26K/yr
  • incense matches for bathroom24K/yr
  • scented matches25K/yr
  • vintage matches19K/yr
  • scented matches for bathroom7K/yr
  • incense match7K/yr
  • the incense match7K/yr
  • cute matchbooks5K/yr
  • match books vintage7K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Matches

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.7%of orders come back
“the smell made me have a headache”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathroom Matches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data