Bathroom Matches
FailThe top 5 brands take 98% of clicks, so Bathroom Matches is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $151K/yr275K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 11 sellers
Flapen Score
Bathroom Matches against its category
The dotted line is the Health & Household average. Past it, Bathroom Matches is stronger. Inside it, weaker.
Market
The Bathroom Matches market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Matches 275K times last year and spent an estimated $151K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $151Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- incense matches127K searches a year
02 · Price
A sale here is worth $19.78.
Listings sell for $19.78 on average, from $8.05 to $52.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.78 that is $10K to $15K a year per listing.
- Average price
- $19.78inside the $15 to $100 sweet spot
- Price range
- $8.05–$52.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #412 within Lighters & Matches. It carries 609 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 33%
- Out of stock, average day
- 0.4%
- Average rank
- #412in Lighters & Matches
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 609per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Bathroom Matches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 215%
- Brand 36%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Bathroom Matches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Bathroom Matches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- incense matches127K/yr
- vintage matchbooks26K/yr
- incense matches for bathroom24K/yr
- scented matches25K/yr
- vintage matches19K/yr
- scented matches for bathroom7K/yr
- incense match7K/yr
- the incense match7K/yr
- cute matchbooks5K/yr
- match books vintage7K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Matches
We read the reviews and the return reasons for every product selling here.
“the smell made me have a headache”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Matches questions
Answered from the same tracked data.