Bathroom Matches
FailThe top 5 brands take 98% of clicks, so Bathroom Matches is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $151K/yr275K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 11 sellers
Flapen Score
Bathroom Matches against its category
The dotted line is the Health & Household average. Past it, Bathroom Matches is stronger. Inside it, weaker.
Market
The Bathroom Matches market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Matches 275K times last year and spent an estimated $151K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $151Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- incense matches127K searches a year
02 · Price
A sale here is worth $19.78.
Listings sell for $19.78 on average, from $8.05 to $52.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.78 that is $10K to $15K a year per listing.
- Average price
- $19.78inside the $15 to $100 sweet spot
- Price range
- $8.05–$52.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #412 within Lighters & Matches. It carries 609 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 33%
- Out of stock, average day
- 0.4%
- Average rank
- #412in Lighters & Matches
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 609per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Bathroom Matches products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
16 Pack Incense Matches: Variety Pack - Scented Bathroom Matches - Eliminates Bathroom Odors - Pleasant Incense - 30 Strikes per Matchbook 480 Strikes per Purchase -Stocking Stuffer- Unique Gift
- Price
- $23.96
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 13y ago

10 Pack Incense Matches: Variety Pack - Eliminates Bathroom Odors While A Adding Pleasant Aroma - 30 Light per Matchbook 300 Lights per Purchase - Stocking Stuffer - Unique Gift Idea
- Price
- $17.46
- Rating
- 4.6/5
- Reviews
- 2,498
- Age
- 11y ago

Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki
- Price
- $13.44
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 2y ago

Box of 50 Incense Matches: Variety Pack - Eliminates Bathroom Odors While Adding Fragrance - 30 Strikes per Matchbook 1 500 Strikes per Purchase
- Price
- $52.99
- Rating
- 4.7/5
- Reviews
- 614
- Age
- 13y ago

Padmini Dhoop Sticks - 12 Boxes of 10 Sticks Each - 2inch Regular Small Size
- Price
- $8.05
- Rating
- 4.2/5
- Reviews
- 519
- Age
- 18y ago
Trending
estimated 90-day click momentum
16 Pack of Incense Matches - Portable Eco-Friendly Scented Matches for Instant Fragrance & Odor Elimination | Travel-Friendly Air Freshener | 30 matchsticks per Matchbook 480 matchsticks per Order
- Price
- $23.96
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 8y ago

60PCS Blank Matches Containers 2.24 x 1.42 x 0.59 inches Vintage Flower Match Storage Boxes DIY Match Holder with Double-Sided Striker for Wedding Bridal Shower Baby Party Favor Empty(No Matches)
- Price
- $17.30
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Homart Mermaid Brand Decorative Match Box with Wooden Matches
- Price
- $11.58
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 7y ago

16 Pack The Incense Match: Variety Pack- Portable Scented Matches for Instant Aroma and Odor Elimination | Sustainable Travel-Friendly Oder Remover. | 480 Matchsticks per Pack
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 722
- Age
- 8y ago

10 Pack Incense Matches: Variety Pack - Eliminates Bathroom Odors While A Adding Pleasant Aroma - 30 Light per Matchbook 300 Lights per Purchase - Stocking Stuffer - Unique Gift Idea
- Price
- $17.46
- Rating
- 4.6/5
- Reviews
- 2,498
- Age
- 11y ago
Newest
by launch date
60PCS Blank Matches Containers 2.24 x 1.42 x 0.59 inches Vintage Flower Match Storage Boxes DIY Match Holder with Double-Sided Striker for Wedding Bridal Shower Baby Party Favor Empty(No Matches)
- Price
- $17.30
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Stanky Scented Matchsticks (Sandalwoodsy) After-You-Go Odor Elimination
- Price
- $19.99
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 2y ago

OPTATUM Paper Incense Trial Kit - Discover Your Best Scent from Our 9 Unique Fragrances Total 36pcs Incense Paper Set Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Odors
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 2y ago

Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki
- Price
- $13.44
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 2y ago

Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Forest Dream
- Price
- $13.38
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- The Incense Match73%
- OPTATUM15%
- PADMINI6%
- Stanky Matchsticks2%
- CHUNNIN2%
- HomArt2%
- Open — no brand owns it (0%)
Demand
Bathroom Matches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Bathroom Matches search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- incense matches127K/yr
- vintage matchbooks26K/yr
- incense matches for bathroom24K/yr
- scented matches25K/yr
- vintage matches19K/yr
- scented matches for bathroom7K/yr
- incense match7K/yr
- the incense match7K/yr
- cute matchbooks5K/yr
- match books vintage7K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Matches
We read the reviews and the return reasons for every product selling here.
“the smell made me have a headache”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Matches questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









