Bathroom Fragrance

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

4.4%

Market size, estimated

$113Ka year

Peak month

August1.3× the quietest month

Top search term

bathroom scent118K searches a year

Listings sell for $11.68 on average, from $3.91 to $20.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.68 that is $3K to $6K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$3.91–$20.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Air Fresheners. It carries 23,562 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Air Fresheners

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

23,562per listing

Listings tracked

30

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months