Bathroom Air Purifiers
PassBathroom Air Purifiers scores 67 out of 100, a Pass. Shoppers spend an estimated $149K a year here, search demand grew +69.1% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $149K/yr88K searches / yr
- 90-day growth
- +69.1%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 60 sellers
Flapen Score
Bathroom Air Purifiers against its category
The dotted line is the Health & Household average. Past it, Bathroom Air Purifiers is stronger. Inside it, weaker.
Market
The Bathroom Air Purifiers market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Air Purifiers 88K times last year and spent an estimated $149K. The top 5 brands take 65% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +69.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $149Ka year
- Top search term
- pluggable air purifier9K searches a year
02 · Price
A sale here is worth $35.94.
Listings sell for $35.94 on average, from $4.80 to $98.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $35.94 that is $0 to $4K a year per listing.
- Average price
- $35.94inside the $15 to $100 sweet spot
- Price range
- $4.80–$98.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #87 within Air Fresheners. It carries 6,498 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 21.2%
- Average rank
- #87in Air Fresheners
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 6,498per listing
- Listings tracked
- 42
04 · Newcomers
9 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bathroom Air Purifiers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
60
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
29%
- Brand 124%
- Brand 214%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Bathroom Air Purifiers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked
Search terms
Top Bathroom Air Purifiers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pluggable air purifier9K/yr
- wall air purifier15K/yr
- odor eliminator plug in10K/yr
- plugable air purifier3K/yr
- plug in odor eliminator9K/yr
- pet odor plug in6K/yr
- pet odor eliminator plug in8K/yr
- cat odor eliminator plug in6K/yr
- plug in deodorizer6K/yr
- odor neutralizer plug in4K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Air Purifiers
We read the reviews and the return reasons for every product selling here.
“Its smell like burned plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Air Purifiers questions
Answered from the same tracked data.