Bath Candles
FailShoppers spend an estimated $23K a year here, so Bath Candles is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $23K/yr39K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 159 sellers
Flapen Score
Bath Candles against its category
The dotted line is the Health & Household average. Past it, Bath Candles is stronger. Inside it, weaker.
Market
The Bath Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Bath Candles 39K times last year and spent an estimated $23K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $23Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- bath candles22K searches a year
02 · Price
A sale here is worth $18.83.
Listings sell for $18.83 on average, from $7.43 to $46.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.83 that is $0 to $2K a year per listing.
- Average price
- $18.83inside the $15 to $100 sweet spot
- Price range
- $7.43–$46.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #49 within Aromatherapy. It carries 7,899 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #49in Aromatherapy
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 7,899per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bath Candles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Homemory 24 Pack Waterproof Flameless Floating Tealights with Dried Rose Petals Warm White Battery Flickering LED Tea Lights Candles - Wedding Party Centerpiece Pool & SPA
- Price
- $18.98
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 5y ago

Bath Bombs Gift Set - 5 Large Fizzy Spa Bombs with 4 Scented Candles for Women - Moisturizing Bubble Bath with Essential Oils for Valentines Birthday Gifts
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 2,534
- Age
- 5y ago

Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Dcor Orange Gifting Idea Burn Time of 50 Hours
- Price
- $12.77
- Rating
- 4.5/5
- Reviews
- 45,591
- Age
- 7y ago

AOOVOO Calm Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Lavender Calm/Jasmine Serenity/Water Lily Pear Harmony/Patchouli Balance
- Price
- $27.75
- Rating
- 4.3/5
- Reviews
- 469
- Age
- 11mo ago

Scented Candles for Mom 17.6oz Romantic Jar Candles for Women Girl Candle Set 120H Burning Soy Candle for Home Scented Mothers Day Birthday Lavender | Vanilla | Rose & Sandalwood | Jasmine -4Pack
- Price
- $15.56
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago
Trending
estimated 90-day click momentum
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 45,591
- Age
- 7y ago

Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
- Price
- $15.88
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago

Sweet Water Decor Spa Day Soy Candle - Sea Salt Jasmine Wood and Cream Scented Spring Candles for Home - 9oz Clear Jar + Gold Lid 40+ Hour Burn Time Made in The USA
- Price
- $18.82
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 3y ago

Salt & Stone Scented Candle for Women & Men | Coconut & Soy Blend Wax | Hand-Poured Aromatic & Fragrant | 100% Cotton Wick | Long-Lasting 50 Hour Burn Time | Santal & Vetiver 8.5 oz
- Price
- $46.98
- Rating
- 4.2/5
- Reviews
- 698
- Age
- 2y ago

SHYMERY Flameless Votive Candles Flameless Flickering Electric Fake Candle 24 Pack 200+Hour Battery Operated LED Tea Lights in Warm White for Wedding Table Halloween Christmas Decorations 1.5X1.7
- Price
- $11.08
- Rating
- 4.7/5
- Reviews
- 27,291
- Age
- 8y ago
Newest
by launch date
AOOVOO Calm Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Lavender Calm/Jasmine Serenity/Water Lily Pear Harmony/Patchouli Balance
- Price
- $27.75
- Rating
- 4.3/5
- Reviews
- 469
- Age
- 11mo ago

8 Pcs Lavender Scented Tealight Candles 6H Long Burning - 100% Palm Wax Based Scented Tea Lights with Dried Flowers Non-Toxic/Smokeless Tea Lights Candles for Spa Bath Wedding
- Price
- $7.49
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Scented Candles for Mom 17.6oz Romantic Jar Candles for Women Girl Candle Set 120H Burning Soy Candle for Home Scented Mothers Day Birthday Lavender | Vanilla | Rose & Sandalwood | Jasmine -4Pack
- Price
- $15.56
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago

Liofeve Lavender Eucalyptus Candles for Home Scented - 8oz Aromatherapy Candles for Relaxation Anxiety Stress Relief Non Toxic Calming Candles Gifts for Women Soothing Relaxing Bath Yoga Meditation
- Price
- $13.52
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1y ago

Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
- Price
- $15.88
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
159
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 91%
Open market
34%
- AOOVOO17%
- Chesapeake Bay Candle14%
- Homemory10%
- OFUN9%
- Sweet Water Decor9%
- WarmEmbrace7%
Demand
Bath Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Bath Candles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath candles22K/yr
- bath candle6K/yr
- bath candles for tub relaxation10K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Candles
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Candles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









