bath candles
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Great$7.43–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,898.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, bath candles is a $23K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bath candles market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $38K–$47K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.5%
- Avg brand age
- 41 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
159
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
41%
Top 20: 91%
Open market
34%
- AOOVOO17%
- Chesapeake Bay Candle14%
- Homemory10%
- OFUN9%
- Sweet Water Decor9%
- WarmEmbrace7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.4×
Top bath candles search terms
- bath candles22K/yr
- bath candle6K/yr
- bath candles for tub relaxation10K/yr
Top bath candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Homemory 24 Pack Waterproof Flameless Floating Tealights with Dried Rose Petals Warm White Battery Flickering LED Tea Lights Candles - Wedding Party Centerpiece Pool & SPA
Homemory$18.984.6★450 rev
Bath Bombs Gift Set - 5 Large Fizzy Spa Bombs with 4 Scented Candles for Women - Moisturizing Bubble Bath with Essential Oils for Valentines Birthday Gifts
OFUN$17.984.6★2,534 rev
Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Dcor Orange Gifting Idea Burn Time of 50 Hours
Chesapeake Bay Candle$12.774.5★45,591 rev
AOOVOO Calm Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Lavender Calm/Jasmine Serenity/Water Lily Pear Harmony/Patchouli Balance
AOOVOO$27.754.3★469 rev
Scented Candles for Mom 17.6oz Romantic Jar Candles for Women Girl Candle Set 120H Burning Soy Candle for Home Scented Mothers Day Birthday Lavender | Vanilla | Rose & Sandalwood | Jasmine -4Pack
WarmEmbrace$15.564.5★326 rev
Newest
by launch dateAOOVOO Calm Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Lavender Calm/Jasmine Serenity/Water Lily Pear Harmony/Patchouli Balance
AOOVOO$27.75469 rev
8 Pcs Lavender Scented Tealight Candles 6H Long Burning - 100% Palm Wax Based Scented Tea Lights with Dried Flowers Non-Toxic/Smokeless Tea Lights Candles for Spa Bath Wedding
LAMORGIFT$7.4968 rev
Scented Candles for Mom 17.6oz Romantic Jar Candles for Women Girl Candle Set 120H Burning Soy Candle for Home Scented Mothers Day Birthday Lavender | Vanilla | Rose & Sandalwood | Jasmine -4Pack
WarmEmbrace$15.56326 rev
Liofeve Lavender Eucalyptus Candles for Home Scented - 8oz Aromatherapy Candles for Relaxation Anxiety Stress Relief Non Toxic Calming Candles Gifts for Women Soothing Relaxing Bath Yoga Meditation
Liofeve$13.52225 rev
Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
CULACEE$15.881,019 rev
Trending
90-day click momentum
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★
Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
CULACEE$15.884.5★
Sweet Water Decor Spa Day Soy Candle - Sea Salt Jasmine Wood and Cream Scented Spring Candles for Home - 9oz Clear Jar + Gold Lid 40+ Hour Burn Time Made in The USA
Sweet Water Decor$18.824.5★
Salt & Stone Scented Candle for Women & Men | Coconut & Soy Blend Wax | Hand-Poured Aromatic & Fragrant | 100% Cotton Wick | Long-Lasting 50 Hour Burn Time | Santal & Vetiver 8.5 oz
Salt & Stone$46.984.2★
SHYMERY Flameless Votive Candles Flameless Flickering Electric Fake Candle 24 Pack 200+Hour Battery Operated LED Tea Lights in Warm White for Wedding Table Halloween Christmas Decorations 1.5X1.7
SHYMERY$11.084.7★
What buyers say about bath candles
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Great gift”
“Amazing quality”
“I love these lights”
“Good value for price”
“As advertised”
“Last long and durable time”
“a nice warm color”
“it looks very beautiful”
“Easy to use”
What buyers complain about
“Unpleasant smell”
“These are small candies”
“Very expensive for what they are”
“Bad quality control”
“short lifespan”
“Fire hazard”
“Does not work as stated”
“Barely worked”
“Theyre also very brittle”
“Melts down extremely fast”
Top return reasons
Common questions
- Is bath candles profitable to sell on Amazon United States?
- The niche generates $23K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the bath candles niche?
- 19 brands and 159 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in bath candles?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.8%.
- When does demand for bath candles peak?
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the bath candles niche?
- Listings span $7.43–$46.98; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 7,899 reviews — the moat a new listing must climb.