Bath Bath and Beyond

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-24.5%

Conversion, latest week

5.8%

Market size, estimated

$1.0Ma year

Peak month

November3.1× the quietest month

Top search term

wallflower plug in241K searches a year

Listings sell for $16.87 on average, from $5.81 to $26.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $16.87 that is $13K to $17K a year per listing.

Average price

$16.87inside the $15 to $100 sweet spot

Price range

$5.81–$26.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #210 within Air Fresheners. It carries 2,127 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#210in Air Fresheners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,127per listing

Listings tracked

13

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

29 months