basketball insoles
Worth a lookShows a sweet-spot price point ($35.67 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.
Avg price
Incredible$35.67avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.78–$128.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 163K searches
Review moat
Okay2,860.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, basketball insoles is a $260K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
basketball insoles market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #11,048
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
68
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
9%
- Sof Sole57%
- Move11%
- Dr. Scholl's9%
- XEPXEP6%
- EASYFEET6%
- CRUVHEAL3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -15.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Top basketball insoles search terms
- basketball insoles38K/yr
- sofsole insoles for men19K/yr
- sof sole insoles for men18K/yr
- sof sole11K/yr
- sofsole11K/yr
- basketball insoles men13K/yr
- basketball shoe insoles8K/yr
- insoles for basketball shoes8K/yr
- volleyball insoles8K/yr
- soft sole4K/yr
Top basketball insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sof Sole Insoles Mens ATHLETE Performance Full-Length Gel Shoe Insert Mens 11-12.5
Sof Sole$23.944.4★10,908 rev
SOFSOLE ATHLETE Performance Mens Insoles - PU Foam & Gel Inserts - Heel-to-Toe Cushioning Support & Moisture Control - Lightweight Comfort & Stability - Ideal for Runners Walkers Athletes
Sof Sole$23.754.4★10,908 rev
Dr. Scholls Sport Insoles - Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men Size 8-14
Dr. Scholl's$14.604.5★7,927 rev
2026 Sport Carbon Fiber Performance Insoles Customized Inserts Non-Cleated ShoesBasketball Volleyball Racquet Sports Running & MoreRun Faster Jump Higher Recover Quicker Protect from Injury
XEPXEP$36.654.3★271 rev
Running Athletic Shoe Insoles Men Women - Sport Insole - Shock Absorption Inserts - Walking Hiking Hockey Tennis Basketball - Orthotic Comfort Cushions Inserts Sneakers
EASYFEET$35.004.3★3,157 rev
Newest
by launch date
CURREX BASKETBALLPRO - Arch Support Insoles for Basketball Shoes Shock Absorbing Inserts Super Grip Anti Slip Engineered Stability & Boost Performance Men & Women (Medium Arch Large)
currex$57.6132 rev
Sof Sole Bamboo Cushioned Performance No-Show Athletic Sock with Heel Tab Multi-Pack (6-pair) Black Mens 10-13
Sof Sole$14.3411 rev
2026 Sport Carbon Fiber Performance Insoles Customized Inserts Non-Cleated ShoesBasketball Volleyball Racquet Sports Running & MoreRun Faster Jump Higher Recover Quicker Protect from Injury
XEPXEP$36.65271 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return Cleats Shoes Running Basketball Baseball (M9-9.5/W10.5-11)
Move$26.17256 rev
CRUVHEAL Sport Shock Absorbing Insoles - Basketball Athletic Shoe Cushioning Inserts Men Women - Ideal for Active Sports Running Training - Neutral Arch for Sneakers Shoes L
CRUVHEAL$29.18916 rev
Trending
90-day click momentumSof Sole Bamboo Cushioned Performance No-Show Athletic Sock with Heel Tab Multi-Pack (6-pair) Black Mens 10-13
Sof Sole$14.345.0★
SOF SOLE Mens Performance Bamboo No-Show Socks (Multi-pack) - Ultra-Soft Rayon - Arch Band Support Cushioned Heel Toe & Tab - Breathable Keeps Feet Dry & Fresh - Flexible Fit for All-Day Wear
SOF SOLE$11.734.4★
CURREX BASKETBALLPRO - Arch Support Insoles for Basketball Shoes Shock Absorbing Inserts Super Grip Anti Slip Engineered Stability & Boost Performance Men & Women (Medium Arch Large)
currex$57.614.2★
Sof Sole mens High Arch Performance Full-length Insole Grey 9-10.5 US
Sof Sole$24.704.5★
Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 11-11.5 / WM 12.5-13)
Move$46.424.6★
What buyers say about basketball insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“true to size”
“Seems to be well made”
“Good Value”
“These socks are soft”
“Good cushion”
“No pain”
“Just as described”
“good heel support”
“Durable”
What buyers complain about
“Hurt feet”
“Not Comfortable”
“will rip easily”
“Not a good fit”
“Definitely not thick as advertised”
“Not great cushion”
“Horrible quality”
“Overpriced”
“It does not improve performance”
“Could have been a little softer”
Top return reasons
Common questions
- Is basketball insoles profitable to sell on Amazon United States?
- The niche generates $260K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the basketball insoles niche?
- 11 brands and 68 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in basketball insoles?
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Durability. The return rate is 2.1%.
- When does demand for basketball insoles peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the basketball insoles niche?
- Listings span $9.78–$128.04; the average listing price is $35.67 (sweet spot $15–$100). The average incumbent carries 2,861 reviews — the moat a new listing must climb.