Basil Essential Oil

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

11.8%

Market size, estimated

$84Ka year

Peak month

July1.4× the quietest month

Top search term

basil essential oil33K searches a year

Listings sell for $10.05 on average, from $5.89 to $15.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.05 that is $3K to $5K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$5.89–$15.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #102 within Aromatherapy. It carries 980 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

12.9%

Average rank

#102in Aromatherapy

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

980per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months