based under eye elixir
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible24avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$18.40–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$237K$237K/yr · 125K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, based under eye elixir is a $237K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
based under eye elixir market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $135K–$180K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #717
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.1%
- Avg brand age
- 50 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BASED BODYWORKS78%
- LTNOVAAY17%
- Generic5%
Demand
Weekly Amazon search volume, last 21 weeks — -11.7% search growth over the last 90 days.Top based under eye elixir search terms
- based under eye elixir61K/yr
- based eye elixir18K/yr
- under eye elixir18K/yr
- based under eye5K/yr
- based eye cream5K/yr
- eye elixir3K/yr
- under eye elixir based4K/yr
- under eye elixer2K/yr
- based bodyworks under eye elixir5K/yr
- under eye elixir based body works2K/yr
Top based under eye elixir products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.884.2★53 rev
Mens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.415.0★6 rev
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.403.8★13 rev
Newest
by launch dateMens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.416 rev
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.8853 rev
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.4013 rev
Trending
90-day click momentumMens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.415.0★
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.884.2★
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.403.8★
What buyers say about based under eye elixir
What buyers praise and complain about, mined from review topics.What buyers love
“Works really well”
“As described”
“a good product”
“absorbs quickly”
“Its really moisturizing, brightens your under eyes and reduces puffiness”
“The formula feels lightweight”
“It provides good hydration”
“The formula feels lightweight, absorbs quickly, and doesnt leave any greasy residue”
“Product has no smell so its great for sensitive people”
“Overall, I found it a very good purchase for men looking to take care of the eye area in a practical and simple way”
What buyers complain about
“This one expensive more than that 3”
“the product was dripping in liquid”
“waste of money pump is bad”
“BASED needs to fix this with a better bottle design fast because it's too expensive for product to go to waste”
“Pump doesn't work well”
“After 2 uses I'm already having trouble getting the product to pump out because it's not aqueous enough”
Top return reasons
Common questions
- Is based under eye elixir profitable to sell on Amazon United States?
- The niche generates $237K/yr across 3 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the based under eye elixir niche?
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in based under eye elixir?
- Top complaints mined from reviews: Value For Money, Dilute/Watery, Motor Power. The return rate is 0.0%.
- What does it cost to enter the based under eye elixir niche?
- Listings span $18.40–$27.88; the average listing price is $22.56 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.