Is bariatric calcium chews profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the bariatric calcium chews niche?

10 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in bariatric calcium chews?

Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Calcium. The return rate is 0.0%.

When does demand for bariatric calcium chews peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the bariatric calcium chews niche?

Listings span $10.82–$69.20; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.

bariatric calcium chews

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.65

avg listing price — sweet spot $15–$100

Price range

Great$10.82–$69.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 481K searches

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,937.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bariatric calcium chews is a $1.2M/yr Amazon United States market (481K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bariatric calcium chews market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 7.4%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 1.4%
Avg brand age: 67 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

Bariatric Advantage51%
Bariatric Fusion16%
Caltrate12%
Bari Life10%
Celebrate Bariatric Supplements3%
BariMelts2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -2.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top bariatric calcium chews search terms

bariatric advantage87K/yr +10.2%4.0% conv.
bariatric calcium chews88K/yr -13.9%6.4% conv.
bariatric advantage multivitamin50K/yr -2.6%4.1% conv.
calcium citrate chews39K/yr -15.1%2.7% conv.
caltrate chewables 600 plus d330K/yr +8.9%15.8% conv.
calcium citrate chewable30K/yr +2.5%3.2% conv.
barilife calcium chews18K/yr +29.6%4.5% conv.
bariatric advantage calcium citrate18K/yr +4.0%8.9% conv.
chewable calcium citrate19K/yr +7.5%3.1% conv.
celebrate calcium citrate soft chews17K/yr -10.4%3.8% conv.

All search terms

Top bariatric calcium chews products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bariatric Advantage Calcium Citrate Chewy Bites 500 mg - Highly Absorbable & Digestible - Vitamin D3 - Easily Chewable Calcium Supplement - Assorted Fruit - 90 Count

Bariatric Advantage$41.824.8★2,112 rev

Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 155 count

Caltrate$20.684.5★15,831 rev

Bariatric Advantage Chewable Advanced Multi EA - High Potency Daily Multivitamin with Iron for Bariatric Surgery Patients - Mixed Fruit Flavor - 60 Count

Bariatric Advantage$43.494.6★3,074 rev

Bariatric Advantage Multi Chewy Bite - Soft Chew Multivitamin for Bariatric Surgery Patients - Chewable Multivitamin with Folic Acid Vitamin D3 & More - Assorted Fruit Flavor - 60 Count

Bariatric Advantage$37.174.6★923 rev

Bariatric Fusion$26.664.4★1,991 rev

Newest

by launch date

Shiny Leaf Calcium Citrate 600 mg with Magnesium & D3 Cherry 120 Count

Shiny Leaf$20.2667 rev

8mo ago

Calcium Citrate Bariatric Calcium Chews with 1000 IU Vitamin D3 - Ideal for Bariatric Patients - BariBurst by Bari Life (Fruit Punch)

Bari Life$37.82183 rev

2y ago

Bariatric Fusion$19.80317 rev

2y ago

Calcium Citrate Bariatric Calcium Chews with 1000 IU Vitamin D3 - Ideal for Bariatric Patients - BariBurst by Bari Life (Sour Grape)

Bari Life$36.21223 rev

3y ago

Bariatric Advantage Non Chewable Calcium Citrate 600 mg Calcium - for Bariatric Surgery Patients - Vitamin D3 - Mineral Supplements - 180 Tablets

Bariatric Advantage$25.37394 rev

4y ago

What buyers say about bariatric calcium chews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Taste great delivery spectacular”

Calcium13%

“Easy calcium”

Flavor9%

“The vanilla flavor is also amazing”

Ease Of Chewing/Swallowing8%

“Tasty Chews”

Vitamin8%

“Great multi vitamin”

Quality-Overall8%

“Good quality and fresh”

Value For Money3%

“Good price”

Ease Of Use2%

“Very easy to use”

Advertised Vs Actual Product2%

“Exactly as advertised”

Acid Regulator/Stomach Ache Relief1%

“do not upset my stomach at all”

What buyers complain about

Taste-Overall25%

“Gross taste”

Ease Of Chewing/Swallowing7%

“hard to swallow”

Calcium5%

“Garbage calcium supplement don't buy”

Flavor5%

“Received the wrong flavor”

Value For Money5%

“The price is a bit high”

Vitamin4%

“hate taking vitamins”

Hard Feel3%

“not as soft as regular caramel”

Texture/Consistency-Overall3%

“The texture is gritty”

Sweetness3%

“Strawberry Sadness”

Smell2%

“Chemical Odor”

Top return reasons

Vitamin25%

Taste-Overall25%

Ease Of Chewing/Swallowing13%

Iron13%

Flavor13%

Certifications13%

Common questions

Is bariatric calcium chews profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the bariatric calcium chews niche?: 10 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in bariatric calcium chews?: Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Calcium. The return rate is 0.0%.
When does demand for bariatric calcium chews peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the bariatric calcium chews niche?: Listings span $10.82–$69.20; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.