barebells soft protein bar
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$32.34avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.62–$64.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$297K$297K/yr · 155K searches
Review moat
Okay1,953.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, barebells soft protein bar is a $297K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
barebells soft protein bar market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $404K–$485K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #339
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 50%
- Out of stock
- 4.5%
- Avg brand age
- 76 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
67
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- BAREBELLS75%
- KD Chocolates8%
- PICKN BUY8%
- Flexfinity4%
- Pure Protein2%
- Generic2%
Demand
Weekly Amazon search volume, last 40 weeks — +4.6% search growth over the last 90 days.Top barebells soft protein bar search terms
- barebells protein bar peanut butter38K/yr
- barebells protein bar salty peanut26K/yr
- barebells peanut butter15K/yr
- barbell protein bar peanut butter12K/yr
- barebells salty peanut10K/yr
- barebells peanut butter protein bar10K/yr
- salty peanut barebells protein bar9K/yr
- barbell protein bar salty peanut6K/yr
- barebells salty peanut protein bar7K/yr
- peanut butter barebells protein bar4K/yr
Top barebells soft protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barebells Protein Bars Peanut Butter - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Peanut Butter Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack
BAREBELLS$62.424.7★420 rev
Barebells Salty Peanut Protein Bar 1.94 oz
BAREBELLS$8.622.3★15 rev
Barebells Protein Bars Salty Peanut - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack
BAREBELLS$29.184.6★2,082 rev
Barebells Protein Bars Peanut Butter - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack
BAREBELLS$28.834.7★420 rev
PickN Buy Pack Fits Barebell Protein Bar 1.9oz (Individually wrapped 5 Pieces) - Salty Peanut With PickN Buy Bonus Sour Gummies Mesh Pouch (Salty Peanut 5 Pack)
PICKN BUY$26.622.2★34 rev
Newest
by launch date
Barebels Nutrition Bars 7.76oz/4Bar (Salty Peanut)
KD Chocolates$21.570 rev
Barebels Nutrition Bars 7.76oz/4Bar (Peanut Butter)
KD Chocolates$22.120 rev
Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity
Flexfinity$36.6737 rev
Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)
BAREBELLS$62.4213 rev
Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)
BAREBELLS$31.7889 rev
Trending
90-day click momentumBarebels Nutrition Bars 7.76oz/4Bar (Peanut Butter)
KD Chocolates$22.120.0★
Barebels Nutrition Bars 7.76oz/4Bar (Salty Peanut)
KD Chocolates$21.570.0★
Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)
BAREBELLS$62.424.6★
Barebells Salty Peanut Protein Bars 7.76 Ounce
BAREBELLS$26.862.4★
Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity
Flexfinity$36.674.4★
What buyers say about barebells soft protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy Bars”
“Good amount of protein”
“Truly enjoyed the flavor profile”
“I was very impressed this time with the quality and freshness”
“Great value for the money”
“Not too sweet, great texture and a decent amount of protein”
“Texture is amazing”
“not too chewy”
“Way better than expected”
“I love the crunchyness”
What buyers complain about
“too expensive”
“The taste was off”
“It is not like a protein bar”
“arrived melted”
“To Sweet”
“Artificial Flavors”
“Tough and chewy”
“What quality”
“Too many chemicals”
“Slight artificial aftertaste if youre sensitive”
Top return reasons
Common questions
- Is barebells soft protein bar profitable to sell on Amazon United States?
- The niche generates $297K/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the barebells soft protein bar niche?
- 6 brands and 67 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in barebells soft protein bar?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the barebells soft protein bar niche?
- Listings span $8.62–$64.06; the average listing price is $32.34 (sweet spot $15–$100). The average incumbent carries 1,954 reviews — the moat a new listing must climb.