Is barebells peanut butter and jelly profitable to sell on Amazon United States?

The niche generates $166K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (48/100).

How competitive is the barebells peanut butter and jelly niche?

6 brands and 57 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in barebells peanut butter and jelly?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

What does it cost to enter the barebells peanut butter and jelly niche?

Listings span $18.86–$62.42; the average listing price is $39.64 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

barebells peanut butter and jelly

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.64

avg listing price — sweet spot $15–$100

Price range

Incredible$18.86–$62.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great228.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$166K

$166K/yr · 38K searches

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, barebells peanut butter and jelly is a $166K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

barebells peanut butter and jelly market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $79K–$99K; units × avg price
Conversion rate: 11.1%
Avg BSR: #221
Page quality: 0%
Prime: 27%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 119 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

BAREBELLS86%
Quest6%
TRUBAR2%
Alani Nu2%
Mix It Up2%
Generic2%
Open — no brand owns it (0%)

Top barebells peanut butter and jelly search terms

barebells peanut butter and jelly11K/yr -34.3%3.5% conv.
barebells protein bar peanut butter and jelly6K/yr -24.8%2.8% conv.
barebell peanut butter and jelly4K/yr -35.3%6.6% conv.
barebells marshmallow peanut road5K/yr +4.7%4.4% conv.
barbell protein bar peanut butter and jelly3K/yr -13.1%3.7% conv.
peanut butter and jelly barebells3K/yr -49.3%5.1% conv.
barbell peanut butter and jelly3K/yr -58.5%7.3% conv.
barebells protein bar marshmallow3K/yr +3.2%3.4% conv.

All search terms

Top barebells peanut butter and jelly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)

BAREBELLS$31.784.3★89 rev

Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)

BAREBELLS$62.424.6★13 rev

Barebells Soft Protein Bars Marshmallow Peanut Road - 12 Count 1.9oz Bars - Nutritional Snacks with 16g of High Protein - Fluffy Chocolate Treat with 2g of Total Sugars - Breakfast Bars

BAREBELLS$29.724.5★172 rev

Barebells Soft Protein Bars Rocky Road - 12 Count 1.9oz Bars - Protein Snacks with 16g of High Protein - Chocolate Protein Bar with 2g of Total Sugars - Soft Protein Snack & Breakfast Bars

BAREBELLS$58.864.4★146 rev

Quest Nutrition Crispy Peanut Butter & Jelly 16g Protein Bar 2g Sugar 4g Net Carbs Gluten Free Snack Keto Friendly 12 Count

Quest$24.084.4★150 rev

Newest

by launch date

Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)

BAREBELLS$62.4213 rev

4mo ago

Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)

BAREBELLS$31.7889 rev

6mo ago

BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)

Generic$49.0843 rev

10mo ago

Quest Nutrition Crispy Peanut Butter & Jelly 16g Protein Bar 2g Sugar 4g Net Carbs Gluten Free Snack Keto Friendly 12 Count

Quest$24.08150 rev

1y ago

Barebells Protein Bars Peanut Butter - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Peanut Butter Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack

BAREBELLS$62.42420 rev

1y ago

What buyers say about barebells peanut butter and jelly

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Amazing taste”

Nutritional Content20%

“Good protein”

Flavor15%

“Truly enjoyed the flavor profile”

Quality-Overall4%

“Decent macros, delicious flavor, nice texture”

Value For Money3%

“Great price”

Texture/Consistency-Overall3%

“The bar is good and all, the texture is similar to what youd expect from their other products,. that soft chew, with a little peanut crunch sprinkled in there,”

Sweetness2%

“super sweet”

Advertised Vs Actual Product1%

“Way better than expected”

Health Benefits-Overall1%

“Healthy snack”

Soft Feel1%

“Soft, creamy and very good”

What buyers complain about

Taste-Overall12%

“Disappointed in taste”

Flavor10%

“I wish it had a bit more jelly flavor”

Value For Money8%

“expensive”

Nutritional Content8%

“Not the highest amount of protein compared to calories”

Storage Temperature7%

“Melted”

Stale/Rotten/Spoiled4%

“are covered in mold”

Smell3%

“smell like chemicals when you open them”

Advertised Vs Actual Product3%

“Box did not come with all the flavors shown in description”

Sweetness2%

“it may be low in sugar”

Quality-Overall2%

“For the price you would expect better quality control”

Top return reasons

Taste-Overall41%

Flavor18%

Smell10%

Stale/Rotten/Spoiled8%

Storage Temperature7%

Nutritional Content4%

Burnt/Roasted/Overbaked4%

Contamination3%

Value For Money2%

Hard Feel1%

Common questions

Is barebells peanut butter and jelly profitable to sell on Amazon United States?: The niche generates $166K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (48/100).
How competitive is the barebells peanut butter and jelly niche?: 6 brands and 57 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in barebells peanut butter and jelly?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
What does it cost to enter the barebells peanut butter and jelly niche?: Listings span $18.86–$62.42; the average listing price is $39.64 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.