Is barebells key lime pie profitable to sell on Amazon United States?

The niche generates $103K/yr across 24 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the barebells key lime pie niche?

13 brands and 277 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in barebells key lime pie?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for barebells key lime pie peak?

Demand peaks in Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the barebells key lime pie niche?

Listings span $8.86–$89.81; the average listing price is $29.90 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.

barebells key lime pie

Worth a look

Shows low returns (0.0%), but soft demand (-17.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.90

avg listing price — sweet spot $15–$100

Price range

Great$8.86–$89.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,247.92

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$103K

$103K/yr · 73K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, barebells key lime pie is a $103K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

barebells key lime pie market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $120K–$150K; units × avg price
Conversion rate: 4.8%
Avg BSR: #350
Page quality: 0%
Prime: 46%
Sponsored: 71%
Out of stock: 1.2%
Avg brand age: 56 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

277

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

12%

BAREBELLS40%
KD Chocolates28%
TRUBAR5%
Mix It Up5%
Generic5%
Quest4%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -17.6% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.2×

Open Trend

Top barebells key lime pie search terms

barebells key lime protein bar7K/yr +12.0%3.3% conv.
barebells protein bar key lime9K/yr -31.1%3.7% conv.
key lime protein bars5K/yr +32.8%3.5% conv.
barebells protein bar key lime pie7K/yr -22.2%3.0% conv.
barebells protein bar lemon cheesecake5K/yr -19.4%1.2% conv.
lemon cheesecake barebell7K/yr -38.4%0.4% conv.
barbell protein bar key lime pie4K/yr -5.1%4.1% conv.
key lime barebells protein bars6K/yr -24.1%4.0% conv.
barebells lemon cheesecake5K/yr -41.8%0.7% conv.
barbell key lime protein bar3K/yr +0.6%3.4% conv.

All search terms

Top barebells key lime pie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barebels Nutrition Bars - 7.76oz/4 Bars (Key Lime Pie)

KD Chocolates$23.814.4★4 rev

Barebells Protein Bars Key Lime 12 Count (Pack of 2) 20g High Protein Treats Key Lime Nutrition Bar with Low Sugar On-The-Go Breakfast or Post-Workout Snack

BAREBELLS$61.034.4★269 rev

Barebells Protein Bars Key Lime Pie - 12 bars 20g High Protein Treats - White Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack

BAREBELLS$30.004.4★269 rev

Barebels Key Lime Pie Nutrition Bars - 7.76oz/4 Bars

KD Chocolates$23.960.0★0 rev

TRUBAR Vegan Protein Bar Whipped for Key Lime Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT

TRUBAR$27.513.6★630 rev

Newest

by launch date

Barebels Key Lime Pie Nutrition Bars - 7.76oz/4 Bars

KD Chocolates$23.960 rev

1mo ago

ALOHA Organic Plant Based Protein Bars - Key Lime - 12 Bars Vegan Low Sugar Gluten-Free GLP-1 Friendly Low Carb Non-GMO No Stevia No Erythritol

ALOHA$34.8128 rev

3mo ago

Barebels Nutrition Bars - 7.76oz/4 Bars (Key Lime Pie)

KD Chocolates$23.814 rev

3mo ago

BUILT Puff Protein Bars Lemon Meringue Pie 16g Protein - 12 Count

Built Bar$28.27155 rev

7mo ago

Barebels Protein Bars Variety Pack Birthday Cake Key Lime Pie Chocolate Dough Cookies & Cream Cookies & Caramel Salted Peanut Caramel No Added Sugar 1.94 oz 20g Protein 12 Pack

Generic$31.034 rev

7mo ago

What buyers say about barebells key lime pie

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Absolutely delicious”

Flavor19%

“Lemon flavor”

Nutritional Content16%

“The provide a great amount of protein”

Quality-Overall3%

“Good bar”

Sweetness3%

“No too sweet”

Texture/Consistency-Overall3%

“Soft texture”

Value For Money2%

“Money well spent”

Ease Of Chewing/Swallowing2%

“Soft and chewy, taste pretty good”

Health Benefits-Overall1%

“These bars are healthy and delicious”

Advertised Vs Actual Product1%

“Product is exactly as described”

What buyers complain about

Taste-Overall24%

“Artificial taste”

Flavor13%

“Flavor is gross”

Nutritional Content6%

“too much protein”

Texture/Consistency-Overall5%

“Texture is gross”

Value For Money5%

“Price is a bit high”

Sweetness3%

“Too much sugar”

Hard Feel2%

“it was much harder than it should have been”

Moist/Dry2%

“Bad flavor and very dry”

Advertised Vs Actual Product2%

“Not as advertised”

Ease Of Chewing/Swallowing2%

“This bar was extremely chewy”

Top return reasons

Taste-Overall31%

Flavor16%

Stale/Rotten/Spoiled8%

Storage Temperature7%

Hard Feel4%

Advertised Vs Actual Product4%

Smell4%

Value For Money3%

Ease Of Chewing/Swallowing3%

Texture/Consistency-Overall2%

Common questions

Is barebells key lime pie profitable to sell on Amazon United States?: The niche generates $103K/yr across 24 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the barebells key lime pie niche?: 13 brands and 277 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in barebells key lime pie?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for barebells key lime pie peak?: Demand peaks in Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the barebells key lime pie niche?: Listings span $8.86–$89.81; the average listing price is $29.90 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.