Skip to content

Barebell

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 88% of clicks, so Barebell is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$467K/yr311K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
41%top-5 click share · 12 brands · 113 sellers

Flapen Score

Barebell against its category

The dotted line is the Health & Household average. Past it, Barebell is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barebell market on Amazon at a glance

Shoppers on Amazon United States searched for Barebell 311K times last year and spent an estimated $467K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
3.0%
Market size, estimated
$467Ka year
Peak month
April1.4× the quietest month
Top search term
barebell156K searches a year

02 · Price

A sale here is worth $49.47.

Listings sell for $49.47 on average, from $3.25 to $162.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $49.47 that is $25K to $37K a year per listing.

Average price
$49.47inside the $15 to $100 sweet spot
Price range
$3.25–$162.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$25K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #167 within Nutrition Bars & Drinks. It carries 1,650 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
34%
Out of stock, average day
2.3%
Average rank
#167in Nutrition Bars & Drinks
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,650per listing
Listings tracked
38

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
60 months

Products

Top Barebell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

113

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

9%

  • Brand 165%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Barebell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Barebell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barebell156K/yr
  • barbell protein bars61K/yr
  • protein bars barbell17K/yr
  • barbell protein19K/yr
  • barbell bars16K/yr
  • protein bars barebell9K/yr
  • barebells variety pack9K/yr
  • barbell bars protein6K/yr
  • barebell bars6K/yr
  • barebell protein6K/yr

Reviews and returns

What reviews say buyers love and hate about Barebell

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad taste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barebell questions

Answered from the same tracked data.