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Barbie Toothbrush

Fail

The top 5 brands take 100% of clicks, so Barbie Toothbrush is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$49K/yr45K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
84%top-5 click share · 4 brands · 67 sellers

Flapen Score

Barbie Toothbrush against its category

The dotted line is the Health & Household average. Past it, Barbie Toothbrush is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Toothbrush 45K times last year and spent an estimated $49K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
16.7%
Market size, estimated
$49Ka year
Peak month
December10.8× the quietest month
Top search term
barbie toothbrush30K searches a year

02 · Price

A sale here is worth $6.40.

Listings sell for $6.40 on average, from $3.50 to $14.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.40 that is $2K to $3K a year per listing.

Average price
$6.40under the $15 to $100 sweet spot
Price range
$3.50–$14.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #212 within Baby & Child Dental Care. It carries 901 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#212in Baby & Child Dental Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
901per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Barbie Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 241%
  • Brand 37%
  • Brand 42%

Demand

Barbie Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Barbie Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie toothbrush30K/yr
  • barbie electric toothbrush7K/yr
  • barbie toothbrush for girls9K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Toothbrush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
25%of negative reviews mention “Durability”
0.3%of orders come back
“Broke so easily right in half”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Toothbrush questions

Answered from the same tracked data.