barbie toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good900.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Avg price
Bad$6.40avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.50–$14.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, barbie toothbrush is a $49K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
barbie toothbrush market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brush Buddies50%
- FIREFLY41%
- Barbie7%
- Colgate2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Top barbie toothbrush search terms
- barbie toothbrush30K/yr
- barbie electric toothbrush7K/yr
- barbie toothbrush for girls9K/yr
Top barbie toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count
FIREFLY$6.874.6★660 rev
Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids
Brush Buddies$4.784.8★5,117 rev
Brush Buddies Barbie Battery Operated Electric Toothbrush for Kids Soft Bristles & Sonic Power Perfect for Boys Girls and Childrens Oral Hygiene
Brush Buddies$4.964.6★367 rev
FIREFLY Slim Sonic Barbie Toothbrush with USB Charging and Antibacterial Cover Ages 3+ 1 Count
FIREFLY$14.434.5★48 rev
Licensed Branded B4RBIE 3 Pieces Toothbrush Set for Girls
Barbie$6.114.8★206 rev
Newest
by launch date
Brush Buddies Barbie Battery Powered Kids Electric Toothbrush Pink Soft Rounded Bristles 360 Degree Oscillating Cleaning Power Childrens Toothbrush for Girls Ages 2+
Brush Buddies$7.9210 rev
FIREFLY Slim Sonic Barbie Toothbrush with USB Charging and Antibacterial Cover Ages 3+ 1 Count
FIREFLY$14.4348 rev
FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count
FIREFLY$6.87660 rev
FIREFLY Barbie Toothbrush Value Pack Soft Bristle Toothbrush for Kids 3+ 3 Ct
FIREFLY$4.67110 rev
Brush Buddies Barbie Kids Flossers 36 Count Pink Dental Floss Picks for Children Bubble Gum Flavor Fun Oral Care Easy Grip Tooth Cleaning Toddler Dental Flossers Barbie Themed.
Brush Buddies$3.54110 rev
Trending
90-day click momentumFIREFLY Slim Sonic Barbie Toothbrush with USB Charging and Antibacterial Cover Ages 3+ 1 Count
FIREFLY$14.434.5★
Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids
Brush Buddies$4.784.8★
Brush Buddies Barbie Battery Powered Kids Electric Toothbrush Pink Soft Rounded Bristles 360 Degree Oscillating Cleaning Power Childrens Toothbrush for Girls Ages 2+
Brush Buddies$7.923.8★
FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count
FIREFLY$6.874.6★
FIREFLY Barbie Toothbrush Value Pack Soft Bristle Toothbrush for Kids 3+ 3 Ct
FIREFLY$4.674.6★
What buyers say about barbie toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for the money”
“easy for littles to use”
“The bristles seem soft”
“Good design”
“Cute and exactly as described”
“Good quality”
“the perfect size”
“Battery life is good”
“The bright colors”
“We are a clean household”
What buyers complain about
“Broke so easily right in half”
“Worst head size”
“Dont work”
“Wit should have also in the same color”
“Inaccurate description, not a pack of 2 toothbrushes”
“Cheap”
“Tried changing battery still wouldn't work”
“The extra soft was not the best choice for me for my child other than that great product”
“Waste”
“on would also be hard for small hands to do by themselves”
Top return reasons
Common questions
- Is barbie toothbrush profitable to sell on Amazon United States?
- The niche generates $49K/yr across 10 tracked products. 90-day search growth is -13.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the barbie toothbrush niche?
- 4 brands and 67 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in barbie toothbrush?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 0.3%.
- When does demand for barbie toothbrush peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.8× the quietest.
- What does it cost to enter the barbie toothbrush niche?
- Listings span $3.50–$14.43; the average listing price is $6.40 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.