Skip to content

Barbie Napkins

Fail

Shoppers spend an estimated $15K a year here, so Barbie Napkins is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$15K/yr18K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 29 sellers

Flapen Score

Barbie Napkins against its category

The dotted line is the Health & Household average. Past it, Barbie Napkins is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Napkins 18K times last year and spent an estimated $15K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
6.9%
Market size, estimated
$15Ka year
Peak month
August3.1× the quietest month
Top search term
barbie napkins16K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $2.57 to $21.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.85 that is $0 to $1K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$2.57–$21.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,605 within Disposable Napkins. It carries 94 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
15.7%
Average rank
#1,605in Disposable Napkins
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Barbie Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 142%
  • Brand 222%
  • Brand 316%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Barbie Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about Barbie Napkins

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
12%of negative reviews mention “Strength”
3.2%of orders come back
“However, the plates are very flimsy”
A buyer, on “Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Napkins questions

Answered from the same tracked data.