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Barbie Gift Bag

Maybe

An estimated 1.3% of orders come back. But the products selling today already average 4.7★, so Barbie Gift Bag is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$98K/yr105K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
40%top-5 click share · 24 brands · 58 sellers

Flapen Score

Barbie Gift Bag against its category

The dotted line is the Health & Household average. Past it, Barbie Gift Bag is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Gift Bag 105K times last year and spent an estimated $98K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
7.9%
Market size, estimated
$98Ka year
Peak month
September2.9× the quietest month
Top search term
barbie gift bag45K searches a year

02 · Price

A sale here is worth $11.82.

Listings sell for $11.82 on average, from $4.10 to $28.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.82 that is $1K to $3K a year per listing.

Average price
$11.82under the $15 to $100 sweet spot
Price range
$4.10–$28.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #825 within Gift Bags. It carries 1,612 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#825in Gift Bags
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,612per listing
Listings tracked
41

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

58

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

40%

Top 20: 83%

Open market

23%

  • Brand 131%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Barbie Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Barbie Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie gift bag45K/yr
  • barbie lip gloss19K/yr
  • barbie birthday bag6K/yr
  • barbie gift bags for girls birthday9K/yr
  • barbie chapstick6K/yr
  • barbie birthday gift bag4K/yr
  • barbie lipstick4K/yr
  • barbie lip gloss for girls7K/yr
  • barbie lip balm3K/yr
  • barbie lipgloss3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Gift Bag

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
1.3%of orders come back
“BIGGER than I envisioned”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Gift Bag questions

Answered from the same tracked data.