Barbie Collab

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

4.2%

Market size, estimated

$29Ka year

Peak month

December2.8× the quietest month

Top search term

barbie toothpaste8K searches a year

Listings sell for $25.70 on average, from $3.18 to $85.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.70 that is $0 to $3K a year per listing.

Average price

$25.70inside the $15 to $100 sweet spot

Price range

$3.18–$85.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #633 within Baby & Child Dental Care. It carries 2,080 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

94%

Out of stock, average day

6.7%

Average rank

#633in Baby & Child Dental Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,080per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months