Is bar towels profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (68/100).

How competitive is the bar towels niche?

22 brands and 24 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in bar towels?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.2%.

When does demand for bar towels peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bar towels niche?

Listings span $8.78–$55.50; the average listing price is $22.76 (sweet spot $15–$100). The average incumbent carries 6,888 reviews — the moat a new listing must climb.

bar towels

Launch it

A $1.0M/yr market growing +8.6% this quarter with returns at 1.2% — clears our launch bar.

Avg price

Great$22.76

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$8.78–$55.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Market size

Great$1.0M

$1.0M/yr · 665K searches

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Review moat

Bad6,888.48

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, bar towels is a $1.0M/yr Amazon United States market (665K searches/yr). The top 5 brands hold 56% of demand. Verdict: Launch it — 68/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bar towels market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $910K–$1.1M; units × avg price
Conversion rate: 6.9%
Avg BSR: #233
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.5%
Avg brand age: 49 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

40%

Top 20: 86%

Open market

38%

Utopia Towels26%
Avalon Towels10%
Textila Stores7%
Living Fashions6%
ZUPERIA6%
Towels N More6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bar towels search terms

bar towels225K/yr +12.3%6.4% conv.
bar mop towels98K/yr -5.2%4.4% conv.
bar towels for kitchen cotton50K/yr -8.6%5.6% conv.
bar rags40K/yr +20.3%8.0% conv.
bar mops32K/yr +22.2%4.6% conv.
bar towels for bartender32K/yr +16.4%5.6% conv.
bar towel30K/yr +7.0%3.5% conv.
bar mop19K/yr +44.1%2.8% conv.
bar mops kitchen towels21K/yr +3.7%4.9% conv.
restaurant towels13K/yr +15.9%4.7% conv.

All search terms

Top bar towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Towels Kitchen Bar Mops Pack of 12 16 by 19 Inches 100% Cotton Super Absorbent White Towels Multi-Purpose Cleaning Towels for Home and Kitchen Bars

Utopia Towels$20.424.5★16,320 rev

Textila Bar Mop Towels - 12x12 Inches - Pack of 10 - White - Cotton Dish Cloths & Cleaning Towels for Kitchen Bar Restaurant Household Use Absorbent Durable Reusable

Textila Stores$9.794.3★438 rev

Avalon Towels Bar Towels (Pack of 60) Size 14x17 Inches 100% Cotton Absorbent and Reusable Cleaning Rags Multipurpose Cleaning Towels Terry Cloth Rags Durable Shop Rags (White)

Avalon Towels$35.044.3★1,309 rev

Living Fashions Dish Cloths 12 x 12 Dish Towels Pack of 12 Dish Rags

Living Fashions$17.784.4★4,656 rev

Towels N More 24-Pk 16x19 30 Oz. Absorbent Cotton Kitchen Bar Mop Towels

Towels N More$29.374.5★997 rev

Newest

by launch date

LIVINATI White Cotton Bar Towels for Kitchen - Rags for Bartenders - Bulk Commercial Grade Utility Terry Mops Dish Cloths for Cleaning House Wiping Drying in Restaurants - 16X19 6 Pack Blue Striped

LIVINATI$13.3757 rev

3mo ago

Corporate Hills Terry Bar Mop Towels - 60 Pack (14x17) White Cotton Terry Cloths Super Absorbent Cleaning Rags Reusable Bar Mop Towels for Kitchen Garage Salon Spa & Commercial Use

Corporate Hills$32.041,069 rev

1y ago

ZUPERIA Bar Mop Towels - 12 Pack (16x19) - 100% Cotton High Absorbency Kitchen Towels Reusable Dish Cloths Quick-Dry Rags with Blue Stripe Ideal for Restaurants Cooks Bartenders & Homes

ZUPERIA$15.07397 rev

2y ago

Textila Bar Mop Towels - 12x12 Inches - Pack of 10 - White - Cotton Dish Cloths & Cleaning Towels for Kitchen Bar Restaurant Household Use Absorbent Durable Reusable

Textila Stores$9.79438 rev

2y ago

ZUPERIA Bar Mop Kitchen Towels - Pack of 12 (16x19) 100% Ring Spun Cotton - Dish Washcloths For Superb Cleaning and Less Lint - Highly Absorbent Dish Cloths and Dish Towels For Everyday use (Black)

ZUPERIA$19.40374 rev

3y ago

What buyers say about bar towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“seems to be well made”

Absorbency13%

“Absorb quickly”

Value For Money9%

“Great value”

Ease Of Cleaning8%

“great for everyday cleaning”

Soft Feel6%

“Soft and Absorbent”

Size-Overall6%

“The size is generous”

Washability6%

“Washes well”

Advertised Vs Actual Product4%

“Product as advertised”

Durability3%

“durable, will last a very long time”

Thickness3%

“thick, and they absorb water really well”

What buyers complain about

Size-Overall17%

“They are large”

Thickness15%

“Thin material”

Quality-Overall12%

“Looks low quality”

Absorbency8%

“Not very Absorbent”

Color4%

“Weird color”

Washability4%

“they shrunk to the size of a washcloth”

Advertised Vs Actual Product3%

“not as described”

Material Quality3%

“it is the worst cotton material I've ever seen”

Value For Money3%

“Expected cheap”

Durability2%

“It falls apart”

Top return reasons

Size-Overall38%

Thin11%

Quality-Overall10%

Material Quality8%

Color6%

Advertised Vs Actual Product5%

Value For Money4%

Thickness4%

Absorbency3%

Wet Cleaning1%

Common questions

Is bar towels profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Launch it (68/100).
How competitive is the bar towels niche?: 22 brands and 24 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in bar towels?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.2%.
When does demand for bar towels peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the bar towels niche?: Listings span $8.78–$55.50; the average listing price is $22.76 (sweet spot $15–$100). The average incumbent carries 6,888 reviews — the moat a new listing must climb.