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Bar Towels

Pass

Bar Towels scores 68 out of 100, a Pass. Shoppers spend an estimated $1.0M a year here, search demand grew +8.6% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Market size
$1.0M/yr665K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
40%top-5 click share · 22 brands · 24 sellers

Flapen Score

Bar Towels against its category

The dotted line is the Health & Household average. Past it, Bar Towels is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Bar Towels 665K times last year and spent an estimated $1.0M. The top 5 brands take 56% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
6.9%
Market size, estimated
$1.0Ma year
Peak month
July1.3× the quietest month
Top search term
bar towels225K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $8.78 to $55.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $22.76 that is $28K to $34K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$8.78–$55.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$28K–$34K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #233 within Cleaning Cloths. It carries 6,888 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#233in Cleaning Cloths
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,888per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bar Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

24

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

40%

Top 20: 86%

Open market

38%

  • Brand 126%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Bar Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bar Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar towels225K/yr
  • bar mop towels98K/yr
  • bar towels for kitchen cotton50K/yr
  • bar rags40K/yr
  • bar mops32K/yr
  • bar towels for bartender32K/yr
  • bar towel30K/yr
  • bar mop19K/yr
  • bar mops kitchen towels21K/yr
  • restaurant towels13K/yr

Reviews and returns

What reviews say buyers love and hate about Bar Towels

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“They are large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bar Towels questions

Answered from the same tracked data.