Bar Keepers Friend Stainless Steel Cleaner

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

15.7%

Market size, estimated

$195Ka year

Peak month

January2.1× the quietest month

Top search term

bar keepers friend stainless steel cleaner36K searches a year

Listings sell for $17.62 on average, from $6.48 to $42.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.62 that is $9K to $13K a year per listing.

Average price

$17.62inside the $15 to $100 sweet spot

Price range

$6.48–$42.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #130 within All-Purpose Cleaners. It carries 5,102 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

0.5%

Average rank

#130in All-Purpose Cleaners

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,102per listing

Listings tracked

13

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months