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Bar Keepers Friend Spray

Fail

The top 5 brands take 100% of clicks, so Bar Keepers Friend Spray is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$317K/yr266K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
83%top-5 click share · 4 brands · 42 sellers

Flapen Score

Bar Keepers Friend Spray against its category

The dotted line is the Health & Household average. Past it, Bar Keepers Friend Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar Keepers Friend Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Bar Keepers Friend Spray 266K times last year and spent an estimated $317K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
6.3%
Market size, estimated
$317Ka year
Top search term
bar keepers friend more spray59K searches a year

02 · Price

A sale here is worth $18.90.

Listings sell for $18.90 on average, from $5.67 to $26.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $18.90 that is $47K to $57K a year per listing.

Average price
$18.90inside the $15 to $100 sweet spot
Price range
$5.67–$26.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$47K–$57K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #704 within All-Purpose Cleaners. It carries 6,267 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
3.9%
Average rank
#704in All-Purpose Cleaners
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,267per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bar Keepers Friend Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 212%
  • Brand 39%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Bar Keepers Friend Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Bar Keepers Friend Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar keepers friend more spray59K/yr
  • bar keepers friend spray102K/yr
  • barkeepers friend more spray29K/yr
  • bar keepers friend more16K/yr
  • barkeepers friend spray14K/yr
  • barkeepers friend spray foam cleaner10K/yr
  • bar keepers friend spray & foam cleaner5K/yr
  • bar keepers more spray cleaner7K/yr
  • bar keepers friend spray foam cleaner8K/yr
  • bar keepers spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Bar Keepers Friend Spray

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“Hard to clean pans too”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bar Keepers Friend Spray questions

Answered from the same tracked data.