Is bar keepers friend cooktop cleaner profitable to sell on Amazon United States?

The niche generates $95K/yr across 5 tracked products. 90-day search growth is -14.4%. Flapen's verdict: Skip it (35/100).

How competitive is the bar keepers friend cooktop cleaner niche?

2 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bar keepers friend cooktop cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Stain Resistance. The return rate is 0.6%.

When does demand for bar keepers friend cooktop cleaner peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the bar keepers friend cooktop cleaner niche?

Listings span $7.61–$21.98; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 21,875 reviews — the moat a new listing must climb.

bar keepers friend cooktop cleaner

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Price range

Okay$7.61–$21.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$95K

$95K/yr · 46K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Review moat

Bad21,874.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bar keepers friend cooktop cleaner is a $95K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bar keepers friend cooktop cleaner market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $96K–$128K; units × avg price
Conversion rate: 13.0%
Avg BSR: #517
Page quality: 0%
Prime: 80%
Sponsored: 80%
Out of stock: 6.0%
Avg brand age: 74 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bar Keepers Friend94%
Weiman6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top bar keepers friend cooktop cleaner search terms

bar keepers friend cooktop cleaner26K/yr -13.1%11.7% conv.
barkeepers friend cooktop cleaner13K/yr -17.5%12.3% conv.
bar keepers friend stove top cleaner7K/yr -13.3%11.6% conv.

All search terms

Top bar keepers friend cooktop cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bar Keepers Friend Cooktop Cleaner (2 x13 oz) + Scraper - Multipurpose Liquid Stovetop Cleanser Safe for Use on Glass & Ceramic Cooking Surfaces Copper Brass Chrome Stainless Steel & Porcelain

Bar Keepers Friend$16.274.7★686 rev

Bar Keepers Friend Cooktop Cleaner (2 x13 oz) Multipurpose Liquid Stovetop Cleanser - Safe for Use on Glass or Ceramic Cooking Surfaces Copper Brass Chrome and Stainless Steel & Porcelain Sinks

Bar Keepers Friend$15.624.6★11,147 rev

Bar Keepers Friend Cooktop Cleaner (13 oz) Multipurpose Liquid Stovetop Cleanser + Cookware Cleanser & Polish (12 oz) Stainless Steel Cleaner & Degreaser for Pots Pans Bakeware & Grills

Bar Keepers Friend$18.264.6★1,395 rev

Weiman Glass & Ceramic Cooktop Stove Top & Oven Cleaner Kit Kitchen Cleaner Cream 3 Scrubbing Pads & Scraper for Burnt-On Food & Grease Clean Shine - Safe for Induction Electric & Gas Cooktops

Weiman$21.984.7★84,999 rev

BAR KEEPERS FRIEND Multipurpose Cooktop Cleaner (13 oz) - Liquid Stovetop Cleanser - Safe for Use on Glass Ceramic Cooking Surfaces Copper Brass Chrome and Stainless Steel and Porcelain Sinks]

Bar Keepers Friend$7.614.6★11,147 rev

Newest

by launch date

Bar Keepers Friend Cooktop Cleaner (2 x13 oz) + Scraper - Multipurpose Liquid Stovetop Cleanser Safe for Use on Glass & Ceramic Cooking Surfaces Copper Brass Chrome Stainless Steel & Porcelain

Bar Keepers Friend$16.27686 rev

2y ago

Bar Keepers Friend Cooktop Cleaner (13 oz) Multipurpose Liquid Stovetop Cleanser + Cookware Cleanser & Polish (12 oz) Stainless Steel Cleaner & Degreaser for Pots Pans Bakeware & Grills

Bar Keepers Friend$18.261,395 rev

4y ago

Weiman Glass & Ceramic Cooktop Stove Top & Oven Cleaner Kit Kitchen Cleaner Cream 3 Scrubbing Pads & Scraper for Burnt-On Food & Grease Clean Shine - Safe for Induction Electric & Gas Cooktops

Weiman$21.9884,999 rev

7y ago

Bar Keepers Friend Cooktop Cleaner (2 x13 oz) Multipurpose Liquid Stovetop Cleanser - Safe for Use on Glass or Ceramic Cooking Surfaces Copper Brass Chrome and Stainless Steel & Porcelain Sinks

Bar Keepers Friend$15.6211,147 rev

7y ago

BAR KEEPERS FRIEND Multipurpose Cooktop Cleaner (13 oz) - Liquid Stovetop Cleanser - Safe for Use on Glass Ceramic Cooking Surfaces Copper Brass Chrome and Stainless Steel and Porcelain Sinks]

Bar Keepers Friend$7.6111,147 rev

18y ago

What buyers say about bar keepers friend cooktop cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning35%

“Great cleaning”

Quality-Overall21%

“Hi quality, quick delivery”

Product Condition8%

“Looks brand new”

Ease Of Use8%

“Makes life easy”

Advertised Vs Actual Product7%

“Work as advertised”

Brightness/Shine/Glow5%

“Cleans and shines”

Value For Money3%

“Worth every penny”

Scratch Resistance2%

“Does a great job without scratching the surface of the oven”

Efficiency1%

“Very effective”

Smell1%

“No strong smells”

What buyers complain about

Ease Of Cleaning26%

“The cleaning pad is also too soft”

Functionality-Overall20%

“no result”

Stain Resistance9%

“I had a stain on my cooktop that I had tried for months”

Value For Money7%

“Over priced on Amazon”

Product Condition4%

“Sent me a used product”

Advertised Vs Actual Product4%

“False advertisement”

Quality-Overall2%

“Junk”

Leak-Proof2%

“when I received it the product was leaking and crusty”

Ease Of Use2%

“This is so hard to get off”

Color2%

“the product supposed to be white it is gray- beige with black speckles”

Top return reasons

Functionality-Overall20%

Leak-Proof18%

Value For Money13%

Advertised Vs Actual Product12%

Product Condition11%

Ease Of Cleaning5%

Defective Material/Parts4%

Size-Overall3%

Compatibility-Overall3%

Stain Resistance2%

Common questions

Is bar keepers friend cooktop cleaner profitable to sell on Amazon United States?: The niche generates $95K/yr across 5 tracked products. 90-day search growth is -14.4%. Flapen's verdict: Skip it (35/100).
How competitive is the bar keepers friend cooktop cleaner niche?: 2 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bar keepers friend cooktop cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Stain Resistance. The return rate is 0.6%.
When does demand for bar keepers friend cooktop cleaner peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the bar keepers friend cooktop cleaner niche?: Listings span $7.61–$21.98; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 21,875 reviews — the moat a new listing must climb.