bar keepers friend
Worth a lookShows a $10.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$10.9M$10.9M/yr · 4.1M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Great$5.91–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,585.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bar keepers friend is a $10.9M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bar keepers friend market data
- Units sold / yr
- 600K–800K
- avg 30,000–40,000/product
- Revenue / yr
- $9.6M–$12.8M
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 77%
- Out of stock
- 0.4%
- Avg brand age
- 55 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
327
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Bar Keepers Friend98%
- Home Essentials Box2%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -0.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.4×
Top bar keepers friend search terms
- bar keepers friend2.0M/yr
- barkeepers friend587K/yr
- bar keepers friend cleanser547K/yr
- bar keepers friend soft cleanser229K/yr
- barkeepers friend cleaners246K/yr
- bartenders friend cleanser96K/yr
- barkeepers friend soft cleanser liquid71K/yr
- bar keepers72K/yr
- bars keepers friend40K/yr
- bkf31K/yr
Top bar keepers friend products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum
Bar Keepers Friend$14.534.7★11,367 rev
![BAR KEEPERS FRIEND Powdered Cleanser 12-Ounces (1-Pack)]](https://m.media-amazon.com/images/I/512R2t6q59L.jpg)
BAR KEEPERS FRIEND Powdered Cleanser 12-Ounces (1-Pack)]
Bar Keepers Friend$5.914.6★26,352 rev
Bar Keepers Friend Soft Cleanser Liquid 13 oz x 2 Multipurpose Surface Cleaner Soap Scum & Grease from Stainless Steel & More
Bar Keepers Friend$16.634.6★6,854 rev
Bar Keepers Friend Soft Cleaner Premixed Formula | 13 oz | (1 Pack)
Bar Keepers Friend$6.484.5★2,112 rev
Bar Keepers Friend Superior Cookware Cleanser & Polish | 12-Ounces | 1-Unit
Bar Keepers Friend$8.464.6★10,485 rev
Newest
by launch date
Bar Keepers Friend Soft Cleanser Liquid 26 oz x 2 Multipurpose Surface Cleaner for Rust Stains Soap Scum & Grease from Stainless Steel & More
Bar Keepers Friend$23.846,854 rev
Bar Keepers Friend Soft Cleanser 26 oz + Spray & Foam Multipurpose MORE Spray Cleaner 25.4 oz Multi Purpose Cleaner Bundle Removes Grease Rust Stains Soap Scum & More in Home & Outdoors
Bar Keepers Friend$19.737,353 rev
Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum
Bar Keepers Friend$14.5311,367 rev
Bar Keepers Friend Cookware Cleanser & Polish (2 x 12 oz) Stainless Steel Cleaner & Degreaser for Pots Pans Bakeware & Grills - Removes Sticky Residue Rust Stains & Lime Deposits
Bar Keepers Friend$15.045,614 rev
Bar Keepers Friend Soft Cleanser 13 oz + Spray & Foam Multipurpose MORE Spray Cleaner 25.4 oz Multi Purpose Cleaner Bundle Removes Grease Rust Stains Soap Scum & More in Home & Outdoors
Bar Keepers Friend$19.167,353 rev
Trending
90-day click momentum
BAR KEEPERS FRIEND Soft Cleanser Liquid (13 OZ) and Non Scratch Scouring Scrubber Kit | Multipurpose Stainless Steel Rust Soft Cleaner with Heavy Duty Non Scratch DishCloth
Bar Keepers Friend$42.444.6★
Bar Keepers Friend Soft Cleaner Premixed Formula | 13 oz | (1 Pack)
Bar Keepers Friend$6.484.5★
Bar Keepers Friend Soft Cleanser Liquid 13 oz x 2 Multipurpose Surface Cleaner Soap Scum & Grease from Stainless Steel & More
Bar Keepers Friend$16.634.6★
BAR KEEPERS FRIEND Powdered Cleanser 12-Ounces (1-Pack)]
Bar Keepers Friend$5.914.6★
Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum
Bar Keepers Friend$14.534.7★
What buyers say about bar keepers friend
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Excellent Product”
“Effective”
“As advertised”
“Looks Brand New”
“Very easy to use and cleans quickly”
“Good price”
“it adds shine as well”
“It smells good”
“Has not scratched yet”
What buyers complain about
“Doesnt really work well”
“still can't get your tub clean”
“depending on how bad the stains are”
“Too expensive”
“Leaking”
“difficult grease spots that I couldn't get off of my air fryer basket came off in seconds with this”
“Smell terrible”
“it burned to the point it was blued”
“not as good as advertised”
“False Advertisement”
Top return reasons
Common questions
- Is bar keepers friend profitable to sell on Amazon United States?
- The niche generates $10.9M/yr across 13 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bar keepers friend niche?
- 2 brands and 327 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bar keepers friend?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Stain Resistance. The return rate is 0.2%.
- When does demand for bar keepers friend peak?
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- What does it cost to enter the bar keepers friend niche?
- Listings span $5.91–$42.44; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 7,586 reviews — the moat a new listing must climb.