Baobab Oil
FailShoppers spend an estimated $70K a year here, so Baobab Oil is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $70K/yr56K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 11 sellers
Flapen Score
Baobab Oil against its category
The dotted line is the Health & Household average. Past it, Baobab Oil is stronger. Inside it, weaker.
Market
The Baobab Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Baobab Oil 56K times last year and spent an estimated $70K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $70Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- baobab oil45K searches a year
02 · Price
A sale here is worth $21.59.
Listings sell for $21.59 on average, from $9.07 to $82.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.59 that is $2K to $5K a year per listing.
- Average price
- $21.59inside the $15 to $100 sweet spot
- Price range
- $9.07–$82.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #862 within Aromatherapy. It carries 462 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 7.7%
- Average rank
- #862in Aromatherapy
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 462per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baobab Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Brand 134%
- Brand 221%
- Brand 316%
- Brand 49%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 11%)
Demand
Baobab Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baobab Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baobab oil45K/yr
- baobab oil organic9K/yr
- baobab oil for hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Baobab Oil
We read the reviews and the return reasons for every product selling here.
“The oil butter scent might thru you off if you apply too much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baobab Oil questions
Answered from the same tracked data.









