baobab oil
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$9.07–$82.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, baobab oil is a $70K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baobab oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #862
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 7.7%
- Avg brand age
- 69 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Cliganic34%
- SVA ORGANICS21%
- Dr Adorable16%
- Piping Rock9%
- Nutricost6%
- Gya Labs4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top baobab oil search terms
- baobab oil45K/yr
- baobab oil organic9K/yr
- baobab oil for hair3K/yr
Top baobab oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)
Cliganic$10.024.7★562 rev
SVA Baobab Seed Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Baobab Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper
SVA ORGANICS$17.804.7★563 rev
Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic
Dr Adorable$12.204.5★62 rev
Piping Rock Baobab Oil Organic | 2 fl oz | For Hair Skin and Face | Cold Pressed Virgin
Piping Rock$9.074.5★141 rev
Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined
Nutricost$14.624.9★35 rev
Newest
by launch dateNutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined
Nutricost$14.6235 rev
HBNO Organic Baobab Oil - 4 OZ (120 ml) Value Size - Natural Baobab Oil Cold Pressed - Perfect Carrier Oil for Massage Aromatherapy DIY Soap Making Face Body Lips Hair Nails
HBNO$15.4829 rev
Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic
Liquid Gold Inc$82.784 rev
Gya Labs Baobab Oil - 1.7 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage
Gya Labs$9.913,249 rev
Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner
OPO$16.9416 rev
Trending
90-day click momentumBaobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner
OPO$16.944.0★
Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic
Liquid Gold Inc$82.785.0★
Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined
Cliganic$15.544.7★
Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)
Cliganic$10.024.7★
Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic
Dr Adorable$12.204.5★
What buyers say about baobab oil
What buyers praise and complain about, mined from review topics.What buyers love
“Acceptable product”
“Love this oil, it soaks in quickly & doesnt feel greasy”
“Great Moisturizer”
“Fine for hair and skin”
“no irritation of any kind even with my super sensitive skin”
“The oil absorbed evenly on my skin”
“Best oil for sensitive skin”
“Smells great actually”
“them wash my face it cleans very well”
“It makes my face feel incredibly smooth to the touch — soft, hydrated, and refreshed without feeling greasy”
What buyers complain about
“The oil butter scent might thru you off if you apply too much”
“thin in consistency”
“Just think it's to expensive for the amount you receive”
Top return reasons
Common questions
- Is baobab oil profitable to sell on Amazon United States?
- The niche generates $70K/yr across 12 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the baobab oil niche?
- 10 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in baobab oil?
- Top complaints mined from reviews: Smell, Thickness, Value For Money. The return rate is 0.8%.
- When does demand for baobab oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the baobab oil niche?
- Listings span $9.07–$82.78; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.