Bandana Napkins

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

3.2%

Market size, estimated

$36Ka year

Peak month

September2.3× the quietest month

Top search term

western napkins32K searches a year

Listings sell for $12.50 on average, from $6.30 to $23.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.50 that is $0 to $1K a year per listing.

Average price

$12.50under the $15 to $100 sweet spot

Price range

$6.30–$23.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #787 within Disposable Napkins. It carries 61 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#787in Disposable Napkins

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

61per listing

Listings tracked

43

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months