Is bandaid profitable to sell on Amazon United States?

The niche generates $16.2M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Launch it (56/100).

How competitive is the bandaid niche?

7 brands and 656 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bandaid?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.1%.

When does demand for bandaid peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bandaid niche?

Listings span $2.48–$26.17; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 27,717 reviews — the moat a new listing must climb.

bandaid

Launch it

A $16.2M/yr market growing +15.6% this quarter with returns at 0.1% — clears our launch bar.

Market size

Incredible$16.2M

$16.2M/yr · 10.2M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$2.48–$26.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$8.95

avg listing price — sweet spot $15–$100

Review moat

Bad27,717.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bandaid is a $16.2M/yr Amazon United States market (10.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 56/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bandaid market data

Units sold / yr: 1.0M–1.0M; avg 80,000–100,000/product
Revenue / yr: $8.9M–$8.9M; units × avg price
Conversion rate: 17.6%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

656

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Band-Aid70%
Amazon Basic Care12%
Curad7%
Care Science5%
Dodanros2%
Welly2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bandaid search terms

bandaids4.9M/yr +23.8%13.7% conv.
band aids1.1M/yr +7.6%14.5% conv.
bandaids variety pack1.1M/yr -2.3%19.4% conv.
bandages688K/yr +14.4%6.4% conv.
band aids various sizes380K/yr +6.6%16.5% conv.
band aid373K/yr +16.8%8.8% conv.
bandaid290K/yr +14.6%13.6% conv.
bandages for wounds208K/yr +13.9%3.9% conv.
adhesive bandages186K/yr +25.0%4.8% conv.
bandage183K/yr +10.2%4.3% conv.

All search terms

Top bandaid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Non-Stick Hurt-Free Pad Assorted Sizes 100 Ct

Band-Aid$8.634.8★95,327 rev

BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Wound Care and Flexible Protection for Minor Cuts Scrapes & Burns A Must for First Aid Kits Non-Stick Pad One Size 100 Count

Band-Aid$8.474.8★60,621 rev

Band-Aid Brand Tru-Stay Sheer Strips Adhesive Sterile Bandages for First Aid & Wound Protection Individually Wrapped Wound Care Bandages for Minor Cuts & Scrapes Assorted Sizes 80 ct

Band-Aid$3.814.6★50,977 rev

Care Science Fabric Adhesive Bandages 200 ct Bulk Assorted Sizes | Flexible + Breathable Protection for First Aid and Wound Care

Care Science$9.774.3★9,782 rev

Amazon Basic Care Flexible Fabric Adhesive Bandages XL (2 in x 4 in) Non-Stick Pad for Cuts & Scrapes 4-Sided Seal 10 Count

Amazon Basic Care$2.484.5★9,977 rev

Newest

by launch date

Band-Aid Brand Flexible Fabric Adhesive Bandages Comfortable Flexible Protection & Wound Care for Minor Cuts & Scrapes First Aid Bandage with a Wildflower Design Assorted Sizes 30 ct

Band-Aid$3.584,327 rev

8mo ago

BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Fun Tie-Dye Designs Assorted Sizes 100 Count

Band-Aid$8.611,080 rev

1y ago

Amazon Basic Care Flexible Fabric Adhesive Bandages XL (2 in x 4 in) Non-Stick Pad for Cuts & Scrapes 4-Sided Seal 10 Count

Amazon Basic Care$2.489,977 rev

1y ago

Hysimedy Adhesive Assorted Bandages Variety Pack 210 Counts Flexible Fabric Heavy Duty Waterproof Silicone Hypoallergenic Latex Free for Sensitive Skin Wounds Care Medical First Aid Kit Supplies

Hysimedy$26.17482 rev

2y ago

Amazon Basic Care Flexible Fabric Adhesive Bandages First Aid for Wounds and Scrapes Breathable with Non-Stick Pad Latex Free 100 Count

Amazon Basic Care$5.4511,210 rev

2y ago

What buyers say about bandaid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent variety”

Adhesion/Stickiness14%

“SUPER sticky”

Value For Money13%

“Great deal”

Size-Overall9%

“I like they're all big ones”

Advertised Vs Actual Product5%

“As advertised”

Color4%

“Cute colors”

Durability3%

“they stay on”

Flexibility3%

“Flexible and Stays”

Comfort-Overall2%

“Its very comfortable”

Design-Overall2%

“I like the design detail, its cute”

What buyers complain about

Adhesion/Stickiness57%

“Did not stick”

Quality-Overall7%

“cheap quality”

Durability7%

“Doesn't last”

Value For Money3%

“Waste of money”

Size-Overall2%

“Too narrow”

Allergies2%

“Gave me skin rash”

Ease Of Use1%

“Almost hard to get off”

Functionality-Overall1%

“DONT WORK”

Water Resistance1%

“are not water proof”

Grip1%

“I dont have a strong grip”

Top return reasons

Adhesion/Stickiness48%

Size-Overall10%

Advertised Vs Actual Product5%

Product Condition5%

Quality-Overall4%