Bandaid
MaybeShoppers spend an estimated $16.2M a year here. But the top 5 brands take 97% of clicks, so Bandaid is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $16.2M/yr10.2M searches / yr
- 90-day growth
- +15.6%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 656 sellers
Flapen Score
Bandaid against its category
The dotted line is the Health & Household average. Past it, Bandaid is stronger. Inside it, weaker.
Market
The Bandaid market on Amazon at a glance
Shoppers on Amazon United States searched for Bandaid 10.2M times last year and spent an estimated $16.2M. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.2M a year.
- Searches, last 12 months
- 10.2M
- Growth, 90 days vs prior 90
- +15.6%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $16.2Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- bandaids4.9M searches a year
02 · Price
A sale here is worth $8.95.
Listings sell for $8.95 on average, from $2.48 to $26.17. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $8.95 that is $716K to $895K a year per listing.
- Average price
- $8.95under the $15 to $100 sweet spot
- Price range
- $2.48–$26.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $716K–$895K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Bandages & Bandaging Supplies. It carries 27,717 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Bandages & Bandaging Supplies
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 27,717per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Bandaid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
656
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
1%
- Brand 170%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Bandaid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bandaid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bandaids4.9M/yr
- band aids1.1M/yr
- bandaids variety pack1.1M/yr
- bandages688K/yr
- band aids various sizes380K/yr
- band aid373K/yr
- bandaid290K/yr
- bandages for wounds208K/yr
- adhesive bandages186K/yr
- bandage183K/yr
Reviews and returns
What reviews say buyers love and hate about Bandaid
We read the reviews and the return reasons for every product selling here.
“Did not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bandaid questions
Answered from the same tracked data.