Is bamboo squatty potty profitable to sell on Amazon United States?

The niche generates $241K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the bamboo squatty potty niche?

15 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in bamboo squatty potty?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.2%.

When does demand for bamboo squatty potty peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bamboo squatty potty niche?

Listings span $13.61–$57.27; the average listing price is $27.57 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.

bamboo squatty potty

Worth a look

Shows a sweet-spot price point ($27.57 avg), but soft demand (+6.6% this quarter) keeps it on the watch list.

Avg price

Incredible$27.57

avg listing price — sweet spot $15–$100

Price range

Great$13.61–$57.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$241K

$241K/yr · 173K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,272.38

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bamboo squatty potty is a $241K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bamboo squatty potty market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $276K–$345K; units × avg price
Conversion rate: 5.0%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 8.1%
Avg brand age: 26 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

16%

Squatty Potty24%
AZEN19%
Uaniar19%
AmazerBath11%
LotusSway6%
Danfoxer5%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bamboo squatty potty search terms

wooden squatty potty26K/yr +5.4%5.9% conv.
wood squatty potty24K/yr +8.9%4.6% conv.
bamboo squatty potty19K/yr +15.9%7.0% conv.
bamboo toilet stool12K/yr +87.1%4.3% conv.
squatty potty wood15K/yr +0.8%4.3% conv.
squatty potty bamboo26K/yr -13.8%7.2% conv.
bamboo toilet stool for adult6K/yr +8.7%7.8% conv.
cute squatty potty7K/yr +41.5%1.4% conv.
wood toilet stool8K/yr -7.8%3.7% conv.
wooden toilet stool7K/yr +2.1%3.9% conv.

All search terms

Top bamboo squatty potty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort

Squatty Potty$37.184.7★17,587 rev

Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids

Uaniar$14.234.5★1,536 rev

AZEN Toilet Stool Squat Adult Wood Poop Stool for Bathroom Adults 7 Inch Height

AZEN$13.614.4★1,752 rev

AZEN Wood Toilet Stool Squat Adult Poop Stool for Bathroom Adults Portable Toilet Potty Stools for Adults 7 Inch Height

AZEN$13.724.3★1,769 rev

AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8

AmazerBath$14.674.4★173 rev

Newest

by launch date

AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8

AmazerBath$14.67173 rev

8mo ago

Danfoxer 7 Inches Acacia Wood Toilet Stool Squat for Adults Foldable Poop Stool for Bathroom Portable Potty Step Stool with Non-Slip Strip No Assembly Required

Danfoxer$23.7953 rev

10mo ago

Acacia Wood Toilet Stool Squat for Adults 7 Inches Wooden Poop Stool for Bathroom Potty Step Stool with Non-Slip Strip

Danfoxer$18.8446 rev

10mo ago

Squatting Potty for Adults Foldable 7In Bamboo Toilet Stool Squat Adult and Kids Wood Travel Poop Stool for Bathroom Wooden Portable Toilet Foot Step Premium Flip Pooping Potty Stool

Osivaex$18.92370 rev

1y ago

Wooden Squatting Potty Stool for Adults 6.7 Inch Toilet Poop Stool Adult Bamboo Wood Toilet Stools Squat for Pooping Portable Toilet Steps for Bathroom Brown

Uaniar$19.471,536 rev

1y ago

What buyers say about bamboo squatty potty

What buyers praise and complain about, mined from review topics.

What buyers love

Strength13%

“Its well built”

Quality-Overall13%

“Excellent Quality”

Assembly/Installation13%

“Assembly was easy”

Size-Overall7%

“really love it how it fits in my bathroom so well”

Design-Overall5%

“looks so sleek”

Value For Money5%

“Excellent value”

Advertised Vs Actual Product5%

“Exactly as described”

Ease Of Use4%

“Ease of use”

Weight Light4%

“Super lightweight”

Durability3%

“Has not broken”

What buyers complain about

Durability12%

“Doesnt feel as durable”

Size-Overall11%

“This is very narrow”

Quality-Overall10%

“Low quality”

Strength8%

“Not sturdy”

Assembly/Installation6%

“not so easy to put together”

Wood Quality3%

“Fragile wood”

Material Quality3%

“Cheap material”

Value For Money2%

“Cheap”

Balance/Stability2%

“Unstable”

Defective Material/Parts2%

“Product came broken”

Top return reasons

Size-Overall21%

Defective Material/Parts10%

Assembly/Installation8%

Wood Quality7%

Color5%

Advertised Vs Actual Product5%

Functionality-Overall5%

Weight Heavy4%

Quality-Overall4%

Strength3%

Common questions

Is bamboo squatty potty profitable to sell on Amazon United States?: The niche generates $241K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the bamboo squatty potty niche?: 15 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bamboo squatty potty?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.2%.
When does demand for bamboo squatty potty peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the bamboo squatty potty niche?: Listings span $13.61–$57.27; the average listing price is $27.57 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.