balsam fir essential oil
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Great$5.45–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,105.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 110K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, balsam fir essential oil is a $134K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
balsam fir essential oil market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $165K–$206K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 75%
- Out of stock
- 8.0%
- Avg brand age
- 74 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
61
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
39%
Top 20: 80%
Open market
34%
- SVA ORGANICS21%
- Sun Essential Oils11%
- NOW Foods9%
- Plant Therapy9%
- gm gumili9%
- Air-Scent7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.9×
Top balsam fir essential oil search terms
- balsam fir essential oil43K/yr
- fir needle essential oil12K/yr
- balsam oil8K/yr
- fir essential oil15K/yr
- balsam essential oil14K/yr
- balsam fir oil7K/yr
- fir oil4K/yr
- fir oil essential oil3K/yr
- balsam fir diffuser oil3K/yr
Top balsam fir essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fir Needle (Large 4 Ounce) Best Essential Oil
Sun Essential Oils$11.564.0★938 rev
SVA Fir Balsam Essential Oil Organic 4 Fl Oz 100% Natural Organic Fir Oil - for Diffuser Hair Care Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making with Dropper
SVA ORGANICS$29.153.8★577 rev
SVA Fir Needle Essential Oil 4 Fl Oz 100% Natural Fir Needle Oil - for Diffuser Hair Care Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making with Dropper
SVA ORGANICS$19.584.4★1,153 rev
GM Gumili Balsam Fir Needle Essential Oil Scent Oil for Home Crafts Household Holiday - 30ml/1 fl oz
gm gumili$7.413.6★171 rev
AirScent Fresh Cut Balsam Fir Diffuser Oil - Christmas Tree Scent - 10 mL
Air-Scent$9.494.6★609 rev
Newest
by launch date
LOTUSJOY 100% Pure Organic Balsam Fir Essential Oil 0.34 Fl Oz Natural Balsam Fir Oil in Amber Glass Bottle with Dropper for Diffuser Massage Skin Care DIY
LOTUSJOY$12.3116 rev
SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML
SU JUABA$9.17276 rev
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.18404 rev
![VINEVIDA [4 oz] Fresh Balsam; Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles](https://m.media-amazon.com/images/I/21UEgcPRBKL.jpg)
VINEVIDA [4 oz] Fresh Balsam; Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles
VINEVIDA$16.1731 rev
Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.871,483 rev
Trending
90-day click momentum
Now Foods Balsam Fir Needle Oil - 1 oz.
NOW Foods$14.244.2★
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.184.4★
Edens Garden Gurjun Balsam Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Face Kid Safe 10 ml (.33 fl oz)
Edens Garden$13.315.0★
VINEVIDA [4 oz] Fresh Balsam; Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles
VINEVIDA$16.174.2★
Natures Oil - 10ml Certified Organic Fir Balsam Essential Oil Pure Therapeutic Grade
Nature's Oil$8.384.5★
What buyers say about balsam fir essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“I find this brand very reliable with the quality”
“Economical”
“Diffuser”
“As advertised”
“Great to use year round”
“It is effective”
“Really strong”
“This product makes my skin super soft”
“Excellent flea repellent”
What buyers complain about
“Awful Smell”
“Waste of money”
“TINY bottle”
“this item is way overpriced and of bad quality, small bottle and barely has a scent”
“Not strong enough”
“it smelled nothing like it was described”
“does not last at all”
“Fur Oil”
“sadly didnt do its job”
“Looks used”
Top return reasons
Common questions
- Is balsam fir essential oil profitable to sell on Amazon United States?
- The niche generates $134K/yr across 44 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the balsam fir essential oil niche?
- 25 brands and 61 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in balsam fir essential oil?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.3%.
- When does demand for balsam fir essential oil peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the balsam fir essential oil niche?
- Listings span $5.45–$53.41; the average listing price is $16.45 (sweet spot $15–$100). The average incumbent carries 1,105 reviews — the moat a new listing must climb.