Balsam Fir Essential Oil

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

7.4%

Market size, estimated

$134Ka year

Peak month

December7.9× the quietest month

Top search term

balsam fir essential oil43K searches a year

Listings sell for $16.45 on average, from $5.45 to $53.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.45 that is $2K to $4K a year per listing.

Average price

$16.45inside the $15 to $100 sweet spot

Price range

$5.45–$53.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #300 within Aromatherapy. It carries 1,105 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

8.0%

Average rank

#300in Aromatherapy

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,105per listing

Listings tracked

44

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months