Balance Bars

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

10.6%

Market size, estimated

$350Ka year

Peak month

July2.1× the quietest month

Top search term

peanut butter protein bars65K searches a year

Listings sell for $16.57 on average, from $4.81 to $24.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $16.57 that is $12K to $17K a year per listing.

Average price

$16.57inside the $15 to $100 sweet spot

Price range

$4.81–$24.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$17K

Returns

0.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Nutrition Bars & Drinks. It carries 5,018 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#63in Nutrition Bars & Drinks

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,018per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months