Baking Protein Powder
FailShoppers spend an estimated $36K a year here, so Baking Protein Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $36K/yr43K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 672 sellers
Flapen Score
Baking Protein Powder against its category
The dotted line is the Health & Household average. Past it, Baking Protein Powder is stronger. Inside it, weaker.
Market
The Baking Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Baking Protein Powder 43K times last year and spent an estimated $36K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $36Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- protein powder for baking13K searches a year
02 · Price
A sale here is worth $31.48.
Listings sell for $31.48 on average, from $13.62 to $62.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $31.48 that is $3K to $8K a year per listing.
- Average price
- $31.48inside the $15 to $100 sweet spot
- Price range
- $13.62–$62.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #130 within Protein. It carries 6,434 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 1.0%
- Average rank
- #130in Protein
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,434per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Baking Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
672
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
10%
- Brand 163%
- Brand 213%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 10%)
Demand
Baking Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Baking Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein powder for baking13K/yr
- bobs red mill protein powder9K/yr
- bobs red mill whey protein powder7K/yr
- baking protein powder7K/yr
- bobs red mill vanilla protein powder4K/yr
- bobs red mill protein3K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Protein Powder
We read the reviews and the return reasons for every product selling here.
“Weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Protein Powder questions
Answered from the same tracked data.