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Bad Breath Treatment for Adults

Pass

Bad Breath Treatment for Adults scores 66 out of 100, a Pass. Shoppers spend an estimated $640K a year here, search demand grew +17.8% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$640K/yr876K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
37%top-5 click share · 34 brands · 113 sellers

Flapen Score

Bad Breath Treatment for Adults against its category

The dotted line is the Health & Household average. Past it, Bad Breath Treatment for Adults is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bad Breath Treatment for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Bad Breath Treatment for Adults 876K times last year and spent an estimated $640K. The top 5 brands take 53% of clicks. Demand peaks in May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months
876K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
3.8%
Market size, estimated
$640Ka year
Peak month
May2.3× the quietest month
Top search term
bad breath treatment for adults319K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $1.41 to $68.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $19.28 that is $19K to $24K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$1.41–$68.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #655 within Breath Fresheners. It carries 9,380 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
6.8%
Average rank
#655in Breath Fresheners
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
9,380per listing
Listings tracked
45

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bad Breath Treatment for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

113

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

37%

Top 20: 77%

Open market

42%

  • Brand 118%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Bad Breath Treatment for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top Bad Breath Treatment for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bad breath treatment for adults319K/yr
  • bad breath108K/yr
  • breath freshener83K/yr
  • fresh breath76K/yr
  • breath fresheners28K/yr
  • halitosis treatment for bad breath38K/yr
  • bad breath treatment36K/yr
  • mouth freshener24K/yr
  • mal aliento de la boca tratamiento19K/yr
  • kill halitosis30K/yr

Reviews and returns

What reviews say buyers love and hate about Bad Breath Treatment for Adults

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Breathability”
11%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too Expensive”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bad Breath Treatment for Adults questions

Answered from the same tracked data.