Is bacopa profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the bacopa niche?

18 brands and 356 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in bacopa?

Top complaints mined from reviews: Side Effects, Vitamin, Functionality-Overall. The return rate is 0.0%.

When does demand for bacopa peak?

Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the bacopa niche?

Listings span $9.93–$52.77; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.

bacopa

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.93–$52.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 549K searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,316.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bacopa is a $1.3M/yr Amazon United States market (549K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bacopa market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 10.7%
Avg BSR: #438
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 5.2%
Avg brand age: 61 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

356

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

28%

Himalaya23%
Zazzee14%
Nutricost13%
Carlyle10%
Bronson6%
HyberVive6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 2.3×

Open Trend

Top bacopa search terms

bacopa monnieri250K/yr -37.9%9.0% conv.
bacopa138K/yr -20.5%9.0% conv.
bacopa supplements42K/yr -39.0%9.5% conv.
bacopa monnieri supplement32K/yr -20.7%8.4% conv.
bacopa monnieri organic16K/yr -26.7%5.2% conv.
bacopa extract16K/yr -28.4%9.0% conv.
organic bacopa6K/yr -17.8%20.7% conv.
bacopa monnieri extract7K/yr +6.3%5.1% conv.
bacoba4K/yr -24.4%8.5% conv.
bacopa-monnieri6K/yr -65.7%3.6% conv.

All search terms

Top bacopa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Himalaya USDA Organic Bacopa Monnieri Nootropic Herbal Supplement Brahmi Bacopa Supplements Bacopa Extract Mental Alertness Supports Calm Memory Cognition Non-GMO 750 mg 60 Plant-Based Caplets

Himalaya$22.734.5★5,454 rev

Zazzee USDA Organic Bacopa 30:1 Extract 50% Bacosides 120 Vegan Capsules 4 Month Supply Bacopa Monnieri Cognitive Brain & Memory Support Non-GMO Organic Herbal Supplement Made in the USA

Zazzee$19.504.6★108 rev

Nutricost Bacopa Monnieri 1 000mg 120 Capsules 60 Servings Gluten Free

Nutricost$16.624.4★533 rev

Carlyle Bacopa Monnieri Capsules | 180 Capsules | Gluten Free Supplement

Carlyle$15.764.5★3,286 rev

Bronson Bacopa Supports Healthy Brain Function and Mental Performance Traditional Herb Non-GMO 90 Vegetarian Capsules

Bronson$9.994.4★1,437 rev

Newest

by launch date

Zazzee USDA Organic Bacopa 30:1 Extract 50% Bacosides 120 Vegan Capsules 4 Month Supply Bacopa Monnieri Cognitive Brain & Memory Support Non-GMO Organic Herbal Supplement Made in the USA

Zazzee$19.50108 rev

8mo ago

HyberVive Bacopa Monnieri Supplement 300MG Organic Nootropic Bacopa Extract 55% High Potency Bacosides Brain & Memory Supplement for Focus and Cognitive Support Made in USA 90 Capsules

HyberVive$14.80140 rev

10mo ago

FITO MEDIC'S$9.9365 rev

1y ago

Wild & Organic Bacopa Monnieri Supplement - Brain & Focus Support - Bacopa Extract Liquid Drops - Brahmi Herb Tincture to Add to Tea - 5-Month Supply - Vegan Sugar & Alcohol-Free - 4 fl oz

Wild & Organic$22.83271 rev

1y ago

Wild & Organic Bacopa Monnieri Supplement - Focus & Clarity - Liquid Bacopa Supplements for Brain Support - Brahmi Extract to Add to Tea - Vegan Sugar & Alcohol-Free Drops - 2 fl oz

Wild & Organic$16.55271 rev

1y ago

What buyers say about bacopa

What buyers praise and complain about, mined from review topics.

What buyers love

Focus Enhancement22%

“Improved focus and clarity”

Quality-Overall15%

“Excellent Product”

Efficiency6%

“It is effective”

Value For Money5%

“Great value for the price”

Vegan/Organic5%

“I also like that it is organic”

Side Effects4%

“didnt cause any issues for me”

Ease Of Chewing/Swallowing3%

“The capsules are easy to take”

Advertised Vs Actual Product3%

“As advertised”

Ingredients-Overall3%

“tons of healthy ingredients all together”

Vitamin3%

“is a natural supplement”

What buyers complain about

Side Effects12%

“Started URI symptoms”

Vitamin9%

“CAN'T GIVE A YES OR NO ON VITAMINS”

Functionality-Overall8%

“Slow”

Dosage7%

“There's so much bad press for supplements these days”

Value For Money7%

“But now its doubled in price”

Taste-Overall5%

“Quality Bacopa has a strong taste that just became tiring to put up with”

Quality-Overall3%

“Unfortunately, this indicates a clear lack of proper filling and quality control during manufacturing”

Accuracy-Overall2%

“For now it gets 3 stars because of the uncertainty of it all”

Smell2%

“Caps are rather large and smell bad”

Acid Regulator/Stomach Ache Relief2%

“This product made my stomach hurt and soon after that I threw up,,,”

Top return reasons

Sleep Quality50%

Compatibility-Overall50%

Common questions

Is bacopa profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the bacopa niche?: 18 brands and 356 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in bacopa?: Top complaints mined from reviews: Side Effects, Vitamin, Functionality-Overall. The return rate is 0.0%.
When does demand for bacopa peak?: Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the bacopa niche?: Listings span $9.93–$52.77; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.

bacopa

bacopa market data

Competition & brand share

Demand & seasonality

Top bacopa search terms

Top bacopa products on Amazon

Top sellers

Newest

Trending

What buyers say about bacopa

What buyers love

What buyers complain about

Top return reasons

Common questions

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