Backpacking First Aid Kit Ultralight

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

6.7%

Market size, estimated

$344Ka year

Peak month

November2.3× the quietest month

Top search term

first aid only15K searches a year

Listings sell for $46.10 on average, from $2.77 to $425.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $46.10 that is $12K to $23K a year per listing.

Average price

$46.10inside the $15 to $100 sweet spot

Price range

$2.77–$425.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

0.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within First Aid Kits. It carries 5,037 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#203in First Aid Kits

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

5,037per listing

Listings tracked

51

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months