Backhero

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-55.7%

Conversion, latest week

0.6%

Market size, estimated

$13Ka year

Top search term

full back brace for men8K searches a year

Listings sell for $48.00 on average, from $23.36 to $203.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $48.00 that is $0 to $5K a year per listing.

Average price

$48.00inside the $15 to $100 sweet spot

Price range

$23.36–$203.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

8.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #111 within Braces, Splints & Supports. It carries 3,048 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#111in Braces, Splints & Supports

Average rating

3.93 starsAmazon United States average 4.42 stars

Average reviews

3,048per listing

Listings tracked

48

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months