Back to School Plates
PassBack to School Plates scores 66 out of 100, a Pass. Shoppers spend an estimated $77K a year here, search demand grew +559.7% this quarter, and an estimated 3.2% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $77K/yr121K searches / yr
- 90-day growth
- +559.7%search demand this quarter
- Competition
- 21%top-5 click share · 64 brands · 66 sellers
Flapen Score
Back to School Plates against its category
The dotted line is the Health & Household average. Past it, Back to School Plates is stronger. Inside it, weaker.
Market
The Back to School Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Back to School Plates 121K times last year and spent an estimated $77K. The top 5 brands take 29% of clicks. Demand peaks in Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +559.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +559.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $77Ka year
- Peak month
- August219.1× the quietest month
- Top search term
- back to school plates39K searches a year
02 · Price
A sale here is worth $14.73.
Listings sell for $14.73 on average, from $7.75 to $35.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.73 that is $0 to $1K a year per listing.
- Average price
- $14.73under the $15 to $100 sweet spot
- Price range
- $7.75–$35.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #3,272 within Disposable Plates, Bowls & Cutlery. It carries 58 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 95%
- Out of stock, average day
- 31.1%
- Average rank
- #3,272in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 58per listing
- Listings tracked
- 88
04 · Newcomers
0 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Back to School Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
64 rising
Sellers
66
Top-5 brand share
29%
Top 20: 67%
Top-5 click share
21%
Top 20: 56%
Open market
67%
- Brand 17%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Back to School Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 219.1×
Search terms
Top Back to School Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back to school plates39K/yr
- back to school plates and napkins21K/yr
- school plates8K/yr
- pencil plates9K/yr
- back to school paper plates and napkins5K/yr
- school paper plates6K/yr
- pencil paper plates4K/yr
- back to school paper plates10K/yr
- first day of school plates7K/yr
- first day of school plates and napkins4K/yr
Reviews and returns
What reviews say buyers love and hate about Back to School Plates
We read the reviews and the return reasons for every product selling here.
“larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Back to School Plates questions
Answered from the same tracked data.