Back to School Bags

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +657.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

+657.3%

Conversion, latest week

2.0%

Market size, estimated

$37Ka year

Peak month

August85.5× the quietest month

Top search term

school gift bags9K searches a year

Listings sell for $22.82 on average, from $4.92 to $203.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.82 that is $0 to $2K a year per listing.

Average price

$22.82inside the $15 to $100 sweet spot

Price range

$4.92–$203.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #4,649 within Gift Bags. It carries 2,388 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

95%

Out of stock, average day

19.4%

Average rank

#4,649in Gift Bags

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,388per listing

Listings tracked

131

47 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

47

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months