Back Scratcher for Kids

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+19.1%

Conversion, latest week

9.3%

Market size, estimated

$70Ka year

Peak month

December4.1× the quietest month

Top search term

bear claw back scratcher39K searches a year

Listings sell for $8.44 on average, from $3.38 to $24.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $8.44 that is $4K to $6K a year per listing.

Average price

$8.44under the $15 to $100 sweet spot

Price range

$3.38–$24.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #6,722 within Massage Tools. It carries 9,186 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#6,722in Massage Tools

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

9,186per listing

Listings tracked

19

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months