Back Scratcher

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

13.4%

Market size, estimated

$6.2Ma year

Peak month

December2.1× the quietest month

Top search term

back scratcher4.0M searches a year

Listings sell for $8.50 on average, from $3.14 to $24.40. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $8.50 that is $170K to $213K a year per listing.

Average price

$8.50under the $15 to $100 sweet spot

Price range

$3.14–$24.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$170K–$213K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #781 within Massage Tools. It carries 7,207 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#781in Massage Tools

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

7,207per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months