Back Knobber Massage Tool

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

6.8%

Market size, estimated

$35Ka year

Peak month

December1.4× the quietest month

Top search term

backnobber6K searches a year

Listings sell for $22.79 on average, from $9.89 to $39.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.79 that is $0 to $2K a year per listing.

Average price

$22.79inside the $15 to $100 sweet spot

Price range

$9.89–$39.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,448 within Massage Tools. It carries 6,109 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

6.3%

Average rank

#2,448in Massage Tools

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,109per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months