Back Brace

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

3.2%

Market size, estimated

$6.6Ma year

Peak month

April1.2× the quietest month

Top search term

back brace2.1M searches a year

Listings sell for $28.62 on average, from $11.95 to $59.05. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $28.62 that is $358K to $429K a year per listing.

Average price

$28.62inside the $15 to $100 sweet spot

Price range

$11.95–$59.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$358K–$429K

Returns

6.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Braces, Splints & Supports. It carries 16,049 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#35in Braces, Splints & Supports

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

16,049per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months